1988 Ford Bronco on 2040-cars

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2015 Ford F-150 [w/videos]

To learn more about the all-new 2015 F-150 and get an early read on its potential hero-or-zero status, we flew to the heart of full-size pickup truck country, San Antonio, TX, to spend a day driving, towing and playing in the mud with an assortment of Ford's innovative new trucks.
First, a caveat - while we feel we have a reasonably good handle on the new F-150 after attending this first-drive event, we are far from ready to pass definitive judgment on the success of this radically new rig. Our time in the various models was lamentably limited and we felt rushed. With so much at stake and with so much to talk about and experience, we had zero alone time with the vehicle - there were Ford folks shadowing us at every moment.
And we still don't know everything there is to know about the trucks, as Ford is withholding some of its most crucial numbers, including curb weight data and anticipated EPA fuel economy figures. We don't even have a firm on-sale date. All of this information is typically disclosed - or at least officially estimated - at the time of a new vehicle's first drive. This limits the scope of the judgments we feel comfortable making based on our first encounter.

Blue Oval's new Cargo cab-over rig is largest "One Ford" initiative yet

The imposing commercial truck above has a feature that might be surprising to most Autoblog readers - a Blue Oval emblem on the front. Here in North America, Ford simply doesn't play in the eighteen-wheeler sandbox, but that doesn't mean that the Dearborn-based automaker is absent in the heavy hauling space in other parts of the globe. In fact, Ford presently fields two completely different big rig ranges under the Cargo moniker - one a product of an Eastern Europe/Turkey joint venture, and another from Brazil. But that's about to start changing with the advent of this new cab-over model seen here.
Unveiled in São Paulo, Brazil, this new generation of Cargo is perhaps the largest physical embodiment of CEO Alan Mulally's "One Ford" global streamlining strategy. Instead of multiple models, company engineers have developed a new single truck that it says will better meet the needs of truckers in all markets. Designed to compete in what's known as the "extra heavy-duty segment" elsewhere in the world, this Cargo was developed jointly by Ford engineering teams in Brazil, Turkey and Europe.
Specifics remain hard to come by (read: unreleased), but Ford is promising an all-new engine enabling hauling capability of up to 56 tons while still returning excellent fuel economy. Ford's global Cargo lineup will henceforth consist of a dozen models, but Ford tells Autoblog has no plans to bring this hot and heavy-duty action to North America.

Mulally will stay close to Ford after he steps down, plans to advise Fields [w/video]

Ford CEO Alan Mulally has less than a week left in his role of leading the Blue Oval before he hands off duties to Mark Fields on July 1. It doesn't look like Mulally is going to be shuffling off into his retirement anytime soon, though. The 68-year-old is being rather secretive about his next move, but he tells Bloomberg in a recent interview that he plans to stay close to Ford. Also, if Fields wants to ask for any advice, Mulally is happy to help.
Mulally took over at Ford in 2006 and led the company through a seriously rough patch in the auto industry. According to Bloomberg, he became famous or his Thursday meetings where executives were forced to deal with any problems before they could leave. Since announcing his retirement from Ford in May, Mulally has been insuring a smooth transition of power by traveling the world to all of company's major locations and saying goodbye to employees and dealers.
In terms of the future at Ford, Mulally doesn't predict any big changes in management style because the rest of the executive team is staying in place. He believes that Fields is going to maintain the processes already in place to keep things going. After all, it seems to be working. The company is predicting a return to profitability in Europe next year and is opening 88 new dealers in China. If the business could get its recalls under control, things could get even better.