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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford Focus RS will go global, come to US

"We are transforming our approach to performance." – Mark Fields Ford will launch a new high-performance Focus RS around the world, including the United States, company CEO Mark Fields confirmed at a press conference Thursday morning. It is expected to debut in January at the Detroit Auto Show, though launch timing is unclear. "We are transforming our approach to performance," Fields said. The RS will serve as a hotter variant of the Focus, which will be redesigned next year as part of Ford's 16 product launches. Our spy photographers have already captured images of a purported RS, which you can see above. Ford last sold a Focus RS in Europe in 2009, and it continues the long lineage of RS-badged performance cars, which dates to 1968. "The RS has a significant heritage and pedigree," Ford product chief Raj Nair said. The Focus RS will slot above the Focus ST, which will continue, a spokesman said. The ST runs a turbocharged, 252-horsepower four-cylinder that's paired with a six-speed manual transmission. It also has chassis and design upgrades to reinforce its athletic dynamics. The most recent intel suggests that the new RS could use Ford's 2.3-liter turbo-four, tuned to anywhere from 325 to 350 hp. All-wheel drive is also rumored to be part of the new RS formula. Meanwhile, Ford announced it is putting all of its sporty units under the umbrella name of "Ford Performance," which will be led by Mustang chief engineer Dave Pericak. Ford Performance will include Ford Racing, SVT (which is responsible for the Raptor and Shelby GT350) and RS. "We're changing Ford's performance business," Nair said. Ford is placing a renewed emphasis on performance, as the customers tend to be younger, wealthier and better educated, Nair said. In other news, Nair said the company is working on a Raptor version of the new, aluminum-bodied F-150, which launched this year. "I want to get it out as quickly as we can," he said.

Ford Fiesta RS with 250 horsepower mooted

We know Ford is unveiling a new Focus RS on February 3, and it's heavily rumored to arrive brandishing an all-wheel-drive powertrain and as much as 350 horsepower. The folks at Ford Performance have also promised they are working on at least 12 models through 2020, and that still leaves a lot of time to get additional exciting vehicles out the door. One of those could be an RS version of the Fiesta, according to Evo. An RS take on the latest Fiesta would obviously need substantial boosts in both power and handling ability to warrant the work over the current top Fiesta ST (pictured above), which is already one of our favorite cars. Evo speculates that the 1.6-liter turbocharged four-cylinder could be tuned further, possibly up to about 250 horsepower, and the high-performance hatch might even take some inspiration from the Fiesta WRC rally car with an all-wheel drive system. An unnamed Ford spokesperson remained cagey about the chances for the pint-sized hot hatch to Evo, though. "We can't say anything at this moment, but we have promised to produce 12 performance models in the coming years. We'll leave it for you to decide whether that includes a Fiesta at this moment," the source said to the magazine. Evo doesn't expect a launch across the pond until at least 2017, if it actually happens. Of course, there's the lingering question of whether such a niche project would work in the US. In Europe, the Fiesta RS would challenge similarly diminutive speedsters like the Volkswagen Polo R and Audi S1, but true competitors of an equivalent size here would be much more scarce. In fact with 250 hp, the hotter Fiesta could provide unwelcome competition within Blue Oval showrooms for the Focus ST. Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: EvoImage Credit: Ford Ford Hatchback Performance ford performance ford fiesta rs