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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around
Mon, 30 Jun 2014Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.
Ford reveals EcoBoost-powered Riley prototype for Daytona 24
Tue, 01 Oct 2013It's not the first time Ford has participated in the Daytona Prototype class as an engine supplier, but in revealing this new EcoBoost V6-powered Riley Technologies prototype for the new United SportsCar Championship, Ford is making a statement: "We want to show Ford EcoBoost's capabilities as an engine that provides both performance and fuel economy, on and off the track," says Jamie Allison, director of Ford Racing.
In addition to supplying the 3.5-liter twin-turbocharged V6, Ford had its production designer Garen Nicoghosian give the racecar brand-inspired design cues with support from Ford Racing chief aerodynamicist Bernie Marcus.
The car is scheduled to compete at next year's Rolex 24 at Daytona on January 25-26, but before that, Michael Shank Racing is working with Ford at another goal. Driving his Ford Thunderbird, NASCAR champion Bill Elliott set the track's top speed record at 210.364 miles per hour during a qualifying run for the Daytona 500 - way back in 1987 -- and Ford thinks it's about time for that record to fall. What better time the introduction of this new Ford-powered Daytona Prototype? Michael Shank Racing plans to use the twin-turbo V6-powered racer to beat Elliott's record, and it expects to begin prepping for the top-speed run on October 9. Scroll down for the full press release below on Ford's latest race effort.
Ford Transit is America's new best-selling van
Tue, Jan 6 2015The Ford Motor Company's sales in December ticked up 1.2 percent in the US, and the automaker was down 0.5 percent for 2014. But the Blue Oval looks like it might have a real winner on its hands when it comes to its new Transit van. The recently introduced line nearly doubled its numbers during the month by delivering 10,030 units for an annual total of 20,488 examples sold. It also gave the fullsize model the title of America's bestselling van for December. Those 10,000 sales put the Transit head and shoulders above all of its competitors in the crowded commercial van market. Second place went to the Chevrolet Express with 5,611 sales in December, and the ancient Ford E-Series was third with 5,256 moved. The rest of the segment was somewhat lower, with the Mercedes-Benz Sprinter at 3,288 units for the month, Ram ProMaster at 3,036, GMC Savana with 1,725 and Nissan NV at 1,554. December also marked the second month in a row for the Transit to beat out the E-Series in sales. However, its predecessor still won overall for the year with 103,263 units moved in 2014, but it enjoyed a full calendar year of sales. According to Ford spokesperson Mike Levine, the smaller Transit Connect had its best sales month ever for December too, and the automaker has been among the sales leaders in the van segment for the last 36 years. "Clearly, sales show we're best at meeting our customers' needs," said Levine to Autoblog, who touted the model's results on Twitter and cited the Transit's numerous configurations as its biggest selling point. Ford's latest van has other plusses, too, say analysts. "The one thing the Transit has going for it is a low base price relative to the competition. Compare the base price of the Sprinter to the Transit and it is hands-down a Transit win," said Dave Sullivan, auto industry analyst at AutoPacific, to Autoblog. Purely by model name, the Transit was also the bestselling van in November, with 4,851 deliveries. However, the Chevy Express had 4,478 sales, plus 716 more from the GMC Savana. Since these two are the same model beneath the skin, as a platform, they arguably took the title for that month. With a new year already here, the Transit has a new challenge to face. "2015 will be the year that the Transit has to leave the nest, because E-Series inventories will be close to zero and Transit will have to carry all the weight," said Sullivan.