1977 Ford Bronco Sport ** A/c, Pwr Steering, Hydro Boost, Navigation** on 2040-cars

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How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).

A closer look at the 2015 Ford F-150

Despite having to share Ford's Detroit Auto Show stand with the hot new 2015 Mustang, the brand-new F-150 was arguably an even more important debut. Why? Ford moved some 700,000 examples of its F-Series truck in 2012, making it not only the best-selling pickup truck, but the top-selling vehicle in the US, by a long-shot.
The 2015 F-150 raises the bar for pickup trucks in a big way, with big-time use of aluminum. Because of this, roughly 700 pounds have been removed from the truck's overall weight, making it even more efficient than before, while still offering all of the capability that pickup owners expect. And with a host of engines under the hood, including a new 2.7-liter EcoBoost V6, the 2015 F-150 will surely offer something for everyone.
During the Detroit Auto Show, west coast editor Michael Harley took a closer look at the new F-150, talking to some of the truck's engineers. Have a look at the full video, below.

Shelby Mustang stars with Ethan Hawke, Selena Gomez in Getaway movie

Car movies. We keep watching them, they keep making them. Despite Fast & Furious 6 still blowing up the box office (No. 1 in theaters for the second straight week) and production on Transformers 4 being well underway (check out the Bugatti Veyron and Corvette Stingray as new cast members), there's still room on the marquee for more car movies. Next one up is an Ethan Hawke joint called Getaway, which prominently co-stars a Ford Shelby GT500. The first trailer for Getaway, which opens in theaters on August 30, was released yesterday and can be watched below.
The movie's plot centers around Hawke's character, former race car driver Brent Magna, who must somehow use this car, what appears to be a generation-old Shelby GT500 Super Snake he "commandeered," to save his wife. The movie's third co-star is Selena Gomez, whose character we're told is the owner of said Shelby. A 20-year-old having a car like this seems a bit far-fetched - especially in Europe - and on paper, this plot looks like it cribs liberally from Charlie Sheen's 1994 The Chase. But all we've got to go on is a brief plot description and the trailer below, so we'll withhold judgment until the studio firmly has our ticket money in its grasp.
The Shelby GT500 is, of course, no stranger to acting. Before this jump to celluloid, the most fearsome of all Mustang models starred in the return of Knight Rider to television on NBC back in 2008. That gig didn't pan out for the car, the show lasting only one season and 17 episodes. In fact, with its casting in Getaway, the Shelby GT500 is one of the few actors who escaped that debacle with a future in show biz.