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Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC

Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.
In July the MKC was the third-best-selling Lincoln of the brand's six offerings, beat by the MKZ and - by a much smaller margin - the MKX. It has sold 2,895 units in the two months it's been on sale, which is more than half the year-to-date sales of the MKS, MKT and Navigator. It's already important, is what we're trying to say, and this is before the Chinese market gets a crack at it later this year.
The money headed to Kentucky will be joined by 300 new workers, another marker in Ford's march to create 12,000 hourly jobs in the US by next year. You can read more about it in the press release below.

Car-crazy 5-year-old boy writes automakers for treasures, gets big response

Part of the beauty of children is that they can find worth in something adults might deem unworthy or overlook entirely. Five-year-old Patch Hurty didn't see garbage or a broken piece of a car when he spotted a Ford badge lying on the side of a road. He saw an artifact, a souvenir, a start to a collection he could only dream of. Ezra Dyer of Popular Mechanics tells the story of Patch and his quest to turn that one lost badge into a museum of manufacturer logos. According to the article, Hurty is a car fanatic through and through, even using car names as a way of learning to read. After finding the Ford badge near his Connecticut home, he and his mom put together a plan to reach out to dozens of automakers, confessing his love of things on four wheels. In each letter, Patch assembled a picture of himself standing next to one of the cars, and a penny to pay for whatever he hoped was sent his way. The response was unexpectedly and overwhelmingly positive. Of the more than 50 letters he sent out, including to obscure or defunct companies such as Bugatti, Suzuki, and Saturn, a majority responded with warm notes and some type of souvenir. Two of the coolest responses came from Lincoln and Bentley. Lincoln sent a sketch of a Continental (all car lovers enjoy drawing cars, right?), and Bentley sent a wheel center cap. How awesome is that? The story reminds us of something that can easily be lost in all of the negativity involved with the auto industry: Everybody is in this because of a common infatuation with automobiles. For more details on the souvenirs Patch received and accompanying photos, read the rest of the story. Related Video: News Source: Popular Mechanics Read This Bentley Bugatti Ford Lincoln Saturn Suzuki

EPA says fuel economy test for hybrids is accurate

The EPA says it stands behind its fuel economy test for hybrid vehicles following controversy about the testing process after Ford C-Max Hybrid customers and automotive journalists alike struggled to achieve 47 miles per gallon, the advertised mpg number, Automotive News reports. Ford responded to the issue almost two weeks ago by claiming that a 1970s-era EPA general label rule was responsible for the inaccurate mileage numbers, rerating the C-Max Hybrid's mpg numbers and offering customers rebates. Ford later said it didn't overstate the C-Max Hybrid's fuel economy and that it was surprised by the low numbers.
Ford technically didn't do anything wrong because it was following the general label rule, but agency regulator Christopher Grundler says the automaker was exploiting a loophole when it came up with the hybrid C-Max numbers, and that the testing process remains accurate. The general label rule allows vehicles that use the same engine and transmission and are in the same weight class to share fuel economy numbers, but it doesn't take into account other factors such as aerodynamic efficiency, which affects hybrids more drastically than non-hybrid vehicles. Ford originally used the Fusion Hybrid economy figures for the C-Max Hybrid and claimed the engineers didn't realize that its aerodynamic efficiency would affect fuel economy as much as it did.