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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Recharge Wrap-up: DriveNow in Brussels, DOE funds H2 projects

The DriveNow carsharing service – a joint venture between BMW and Sixt – has expanded to Brussels, Belgium. In addition, 20 percent of the entire DriveNow fleet is now made up of electric vehicles, and more than 150,000 of the service's 600,000-plus customers have had their first EV driving experience through DriveNow. Users in most of the 10 cities in which the program operates have access to the BMW i3, which have been part of the fleet since 2013. Read more from Green Car Congress. The US Department of Energy (DOE) is providing more than $13 million in funding for the advancement of hydrogen and fuel cell technologies. The DOE's Fuel Cell Consortium for Performance and Durability (FC-PAD) will help fund projects from General Motors, 3M, the United Technologies Research Center, and Vanderbilt University to reduce the use of platinum and increase the performance and durability of fuel cells. The DOE's Hydrogen Materials—Advanced Research Consortium (HyMARC) is funding hydrogen storage projects by Argonne National Laboratory, Penn State, University of Hawaii, Manoa, and University of Missouri, St. Louis. Read more from the DOE. The Advanced Diesel-Electric Powertrain (ADEPT) program's 48-volt lead-carbon battery will help next-generation cars meet future emissions requirements. ADEPT, of which Ricardo, Ford, and the Advanced Lead Acid Battery Consortium (ALABC) are partners, will present its results at the Cenex LCV2016 low-carbon vehicle conference at Millbrook on September 14 and 15. The "intelligent electrification" mild hybrid system will be showcased in a Ford Focus demonstration car. The system provides fuel efficiency and CO2 emissions benefits comparable to that of a full hybrid diesel powertrain, but at a lower cost. In addition to the lead-carbon battery (which is lithium-free and easily recyclable), the mild hybrid powertrain uses a Ford ECOnetic 1.5TDCi engine, advanced belt starter generator, and Turbine Integrated exhaust Gas Energy Recovery System (TIGERS). Read more in the press release below. Hybrid vehicle with 48V advanced lead carbon battery on path to meet future ultra-low emissions targets · ADEPT programme aims to demonstrate technology capable of providing near full-hybrid equivalent fuel economy at significantly lower cost · UltraBattery® advanced lead-carbon battery pack, provides a high power, high endurance, easily recyclable, lithium-free low-cost energy storage solution.

Detroit automakers keep their masks on to keep the factories running

United Auto Workers members leave the Fiat Chrysler Automobiles Warren Truck Plant in May. Fiat Chrysler along with rivals Ford and General Motors Co., restarted the assembly lines after several weeks of coronavirus lockdown. (AP)   DETROIT — When the coronavirus pandemic slammed the United States in March, the Detroit Three automakers shut their plants and brought their North American vehicle production to an unprecedented cold stop. Now, four months after a slow and sometimes bumpy restart in May, many General Motors, Ford and Fiat Chrysler Automobiles  factories are working at close to full speed, chasing a stronger-than-expected recovery in sales. So far, none of the Detroit Three has had a major COVID-19 outbreak since restarting production, even as the coronavirus is surging in Midwestern and Southern communities outside factory walls. "We have people testing positive, but it's not affecting operations," said Ford global manufacturing chief Gary Johnson. Keeping the pandemic at bay has pushed the automakers and 156,000 U.S. factory employees represented by the United Auto Workers into unfamiliar work routines and extraordinary levels of cooperation among the rival automakers that will have to be sustained for months to come. For automakers, the automakers' COVID response has been as much about instilling new habits as relying on new technology. Workers log their symptoms, or lack of them, into smartphone apps and walk past temperature scanners to get to their work stations. But company and union executives said masks, along with physical distancing, are the key to keeping assembly lines rolling. "The mask is the foundation" of protecting workers on the job, said Johnson. Complaints about masks Autoworkers are accustomed to wearing protective gear such as shatterproof glasses and gloves. Masks that cover the mouth and nose, however, were not standard equipment on auto assembly lines, and were a tough sell at first. "The biggest complaint is wearing a mask," United Auto Workers President Rory Gamble told Reuters. "A lot of our members perform physical tasks. Wearing the mask inhibits breathing." Beyond that, Gamble said, masks and distancing make it harder for workers to have conversations on the job or socialize during breaks. "ThatÂ’s pretty much out the window, and it makes for a longer day," he said. Masks make it harder for co-workers to read each other's expressions — often crucial in the noisy environment of a car plant.