1996 Ford E250 on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.

2020 Ford Explorer ST vs 2019 Dodge Durango SRT: How they compare on paper

For a few years now, the Dodge Durango SRT has been the sole three-row performance crossover from a non-luxury brand. That all changes now that the 2020 Ford Explorer ST is coming to market. Now we have two family crossovers with rear-drive-based platforms vying for buyers that demand practicality and power. As such, there's no better time to dig into their specs to see how they compare. We'll check out each crossover's horsepower, torque, space, capability and prices. The full specs are listed below, followed by some analysis afterward. We also compared the regular 2020 Explorer models to other crossovers in this segment, if if that's not enough, you can check out our car comparison tool. Performance The Explorer and Durango go about making power in very different ways. The Explorer goes the force-fed route with two turbos feeding a 3.0-liter V6, while the Durango's enormous 6.4-liter V8 produces power with air flow au natural. Of the two, the Durango has the greater output of 475 ponies and 470 pound-feet of torque, feeding the flames of everyone that lives by the phrase "There's no replacement for displacement." The Explorer is no slouch at 400 horsepower and 415 pound-feet of torque, though. Performance isn't purely based on power, though. Other factors play a role, such as weight, and in that regard, the Explorer is way ahead. At 4,701 pounds, it weighs a massive 809 pounds less than the portly Durango. This also means that both crossovers are very close in weight-to-power ratio, with the Explorer only slightly worse at 11.75 pounds per horsepower and the Durango at 11.6. Less weight will also play a roll in handling, and the Explorer is likely to feel sprightlier without so much mass to shift back and forth. Semi-related to handling are tire sizes. The Durango features 295-mm wide tires on 20-inch wheels. The Explorer has 255-mm wide tires on 20-inch wheels, but 21-inch wheels with 275-mm tires are available. So the Durango is working with more contact patch, but as we mentioned, it's carrying a lot more weight. 2020 Ford Explorer ST View 20 Photos Interior Space and Practicality Although the Durango SRT is the largest on the outside in every dimension, it loses out to Explorer repeatedly inside. The Ford has more headroom, leg room and shoulder room in nearly every row except the third-row where headroom comes up a bit short.