1955 Ford 1.5 Ton Truck on 2040-cars

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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Junkyard Gem: 1971 Mercury Comet 2-Door Sedan

When Ford introduced the original Maverick for the 1970 model year, Dearborn tradition required that a Mercury-badged version be created. That car ended up being the Comet, built from the 1971 through 1977 model years. Here's one of those first-year Comets in rough but recognizable condition, found in a Denver self-service yard not long ago. The Comet name had spent the 1960s affixed to the flanks of Mercurized Ford Falcons (1960-1965) and Fairlanes (1966-1969). Since the Maverick was the successor of the Falcon — sales of which went into an irrecoverable downward spiral once its sportier Mustang first cousin hit the streets — it made sense to move the Comet name over to the Mercury version. Nearly every American Mercury model ever sold was a U.S.-market Ford model with a different name and some gingerbread slapped on. Notable exceptions to this tradition include the 1999-2002 Mercury Cougar (mechanically based on the Contour but with a unique body) and the 1991-1994 Mercury Capri (an Australian-built mashup of Mazda components borrowed from the Ford Laser). The Comet was by far the cheapest Mercury model available in 1971, though it was considered more prestigious than its Maverick counterpart. The price tag on the '71 Comet two-door sedan started at $2,217 (about $16,505 in 2022 dollars), while the '71 Maverick two-door sedan cost $2,175 ($16,193 today). Meanwhile, AMC would sell you a new Hornet two-door sedan for one dollar less than a Maverick, Chevrolet had the Nova coupe for a dollar more than the Maverick, and Plymouth offered the Valiant Duster for $2,313 ($17,220 now). Toyota had a Maverick competitor as well that year, with the Corona at $2,150 for the sedan and $2,310 for the coupe. Having driven every one of the aforementioned models, I'd take the Duster if I went back in time and had to choose one (as a 1969 Corona owner, I'm not a fan of the 1971 facelift, though the Corona's build quality beats the Duster's). The build sticker on this car tells us that it was built at the Kansas City Assembly Plant (where Transits and F-150s are made today) and sold through the Los Angeles district sales office (there was a DSO in Denver, so it's a near-certainty that this car didn't start out in Colorado). The paint started out as Bright Blue Metallic (it's neither bright nor metallic 51 years down the road) and the interior was done up in Medium Blue Cloth & Vinyl.

2015 Fisker-Galpin Rocket Quick Spin [w/video]

There is no shortage of fast Mustangs these days. Roush and Saleen will tune your ordinary 'Stang into something really special. Ford itself offers hot coupes like the new Shelby GT350. Don't even get me started on the endless aftermarket catalogs full of bolt-on whats-its and performance upgrades. Standing out within the huge crowd of tuned Mustangs is hard to do. But you'll definitely notice this one. "I always wanted to do a Mustang," Henrik Fisker told me as we walked toward his latest creation, the Rocket, parked outside the Inn at Spanish Bay in Pebble Beach, CA. The man knows a thing or two about design, after all. He penned the BMW Z8, as well as the Aston Martin DB9 and V8 Vantage. But this Rocket is, well, ugly. The rear end isn't totally terrible, and those 21-inch wheels are sort of cool, but taken as a whole, it looks like it swallowed something it doesn't like the taste of. But beauty is in the eye of the beholder – or perhaps, the creator – so we'll let Mr. Fisker explain why the car looks the way it does. See the video below for his brief design walkaround. If you can get past the looks, there's a world of performance to unleash, thanks to the boys at Galpin Auto Sports – the same folks responsible for the GTR1 I drove last year. The Mustang's 5.0-liter V8 gets a 2.9-liter Whipple supercharger that improves output to 725 horsepower (the torque figure isn't available), and the car's suspension has been thoroughly reworked to help put all that grunt to the ground. It's very good, yet very familiar. Let me explain. Driving Notes Like the stock Mustang, it's really easy to drive. The car fires up with a growl, you move the shifter into first gear, and the action of engagement is as solid as it is in the normal 5.0-liter car. Both the clutch and throttle have a progressive action, so it's super easy to launch the Rocket (sorry). Once you get going, there's a ton of power to unleash. It doesn't smack you in the face right up front, though – the power delivery is smooth and linear. Easy to manage, too, thanks to that slick six-speed manual transmission. Credit Ford (and Getrag) for making a manual that's able to handle so much extra grunt. That said, the Rocket feels like your typical fast Mustang. It goes like hell in a straight line and there isn't a ton of steering feel. Galpin retuned the electronic power-assisted steering, but it's still too light considering the added power of the car.