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Fisker asset sale may not include name, logo

Always read the fine print before you sign the contract. That platitude is taking on new life as word comes that the winning bidder for bankrupt plug-in hybrid manufacturer Fisker may not actually earn the rights to use the company's name and logo. According to Delaware Online, that's because Fisker Automotive doesn't actually own either – they're the property of a different company called Fisker Coachbuild, LLC, and they have been used under license by the carmaker since 2008. This interesting bifurcation of assets brings to mind a previous bit of auto history - Rolls-Royce and Vickers. As it turns out, Fisker Coachbuild not only designs cars and components, it also has the merchandising rights to the Fisker name and logo for things like apparel and branded tchotchkes. How did this happen? According to the report, Coachbuild is a Fisker stockholder, and in 2008, a contract was signed by Bernhard Koehler (co-founder of Fisker and then-chief operating officer of Coachbuild) and designer and company namesake Henrik Fisker. Koehler and Fisker are actually in the logo, in a fashion, since it is supposed to represent the two men (the vertical lines) looking at the sunset (the red half circle) over the ocean (blue). Fisker Coachbuild attorneys have now put the bankruptcy court on official notice about their ownership of these key assets, and it's unclear if this news will affect the actions of leading bidders Wanxiang America, Inc. and Hybrid Tech Holdings. Coachbuild does sound somewhat conciliatory, saying "...it is likely that Coachbuild will consent to the assignment of the rights provided for under the Trademark Agreement as part of the proposed sale" while simultaneously "reserving its rights under applicable law to bar the assumption and assignment of Trademark Agreement without its prior written consent." This interesting bifurcation of assets brings to mind a previous bit of auto history. Back in 1998, British industrial conglomerate Vickers executed a now-legendary bit of wheeling-and-dealing that saw it sell the physical assets of luxury automaker Rolls-Royce to the Volkswagen Group. We say 'legendary' because it only sold the physical assets to VW – not the trademarks associated with them. Those trademarks included the Rolls-Royce name, famed double-R iconography and other assets – assets Vickers subsequently sold to BMW.

Longtime Tesla rival Henrik Fisker exits Twitter after Musk reaches deal to buy platform

Electric vehicle pioneer and Tesla competitor Henrik Fisker exited Twitter this week after his old rival Elon Musk reached an agreement to buy the social media platform for $44 billion. Fisker, who oversees electric vehicle maker Fisker Inc., wrote on Instagram Tuesday: “I believe 100% in free speech. But I do not want my free speech to be actively managed or controlled by a competitor. And I do not want a competitor to determine how my followers experience Fisker as we grow our company.” FiskerÂ’s Twitter handle no longer exists, though his companyÂ’s Twitter feed remained active as of Tuesday with a post of Henrik Fisker test driving a vehicle. Musk did not appear to directly react to FiskerÂ’s move on Tuesday, tweeting two general messages about free speech. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fisker and Musk have long been adversaries. Tesla sued Fisker in 2008 alleging his design company stole Tesla technology and used it to develop his own vehicle. An arbitrator ruled in favor of Fisker. Henrik Fisker did design work on the Tesla Model S sedan before the car launched, when the project was known by the codename WhiteStar. In the early 2010s, FiskerÂ’s first carmaker, Fisker Automotive, was a rival to Tesla and, for a while, they were on nearly equal footing as Fisker promised to bring his attractive sedan called the Karma to market followed up by a string of sleek cars and crossovers. The company, however, had issues with its battery packs and was hit with a string of bad luck, including losing a shipment of vehicles due to fires and floods related to Hurricane Sandy in 2012. It went bankrupt in 2013. The EV landscape has changed dramatically since then, with most major automakers investing heavily in the technology and newcomers like Lucid and Rivian joining the fray. Tesla, meanwhile, took off and catapulted Musk to even greater international fame, along with his PayPal and SpaceX ventures. Henrik Fisker regrouped and founded Fisker Inc. in 2016. It went public in 2020 and is planning to launch the Ocean SUV this year. Before founding EV startups, Fisker was known as a noted sports-car designer who counts the 2005 Aston Martin V8 Vantage and 1999 BMW Z8 among his highlights. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Fisker Tesla Electric Elon Musk Twitter Henrik Fisker

Henrik Fisker again teases new EV crossover — and maybe a pickup

Henrik Fisker, founder of the eponymous luxury EV company, is looking to make a grand comeback with some new models alongside his EMotion EV. The renowned automotive designer and entrepreneur has been teasing two new models on his Twitter feed while divulging some quick details about some additional new cars. On Thursday he tweeted about his new all-electric crossover from Fisker Automotive. He's been talking about this crossover, at "close" to a $40,000 price point, since spring, and just a few days ago he tweeted about its "enhanced +80 KWh lithium-ion battery pack" and 300-mile range. The latest tweet is accompanied by an overhead picture of the crossover, showing a photovoltaic solar panel built into its roof, a design once pioneered by the Fisker Karma from several years ago.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   A tweet from Wednesday previews what looks to be a new all-electric pickup truck, one of two additional new models that will accompany the new crossover.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   That tweet's digital rendering appears to be of a pickup's tailgate. The look is Ford F-150-esque, and with Tesla rumored to be working on a new EV pickup along with rivals such as Rivian and Workhorse, Fisker’s proposal doesnÂ’t seem too far-fetched. Though the rear view could also be of a more rugged SUV, also potentially aimed as a direct competitor to RivianÂ’s offerings. Fisker is reviving Fisker Automotive after it went bust back in 2013 and a Chinese parts conglomerate, Wanxiang, purchased the manufacturing, design and rights to make the Karma. Wanxiang rebranded as Karma Automotive, and Fisker took the sale money to start anew. News Source: Twitter Auto News Green Green Fisker SUV Electric