2023 Fisker Ocean on 2040-cars

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Fisker becomes Karma Automotive

Meet the new boss. It's not the same as the old boss. This is the new Fisker Automotive, which has just changed its name to Karma Automotive. The new Karma Automotive says that this name has always been a part of the brand. On the company's new website (which you can access from either the new karmaautomotive.com URL or the previous URL, thenewfisker.com), it says that, "It's a name that respects our past, while simultaneously reinventing our future." That future theme is splashed across the new site. Here's more from the "Why Karma?" section: "We don't have to do things as anyone has done them before. What's important is that we act with intention." As for the company's new logo, there's a hidden message. The new emblem has, "An imperfect ring, representing constant effort towards unattainable perfection, encircling the earth. With a spark of sun, the eternal symbol of endlessly renewable energy. Inner cut lines represent our three brand priorities." Those priorities are to be beautiful, clean, and memorable. Of course. As we learned back in 2014, the logo for Fisker Automotive was the property of Fisker Coachbuild, LLC, and was used under license by Fisker Automotive. As longtime Fisker fans likely know, the original logo represented co-founders Henrik Fisker and Bernhard Koehler standing on the shore of the Pacific Ocean. Henrik Fisker is not involved with the current owner of the Fisker brand, Wanxiang, so the name change makes sense. It was previously rumored that Wanxiang would drop the Fisker name in favor of Elux. Turns out, only half of that rumor appears to be true. The relaunched plug-in hybrid might start production in the middle of 2016. Fisker Automotive Reveals New Name And Logo Karma Automotive - honors iconic design and communicates future direction COSTA MESA, Calif., Sept. 30, 2015 /PRNewswire/ -- Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com. "With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change," said James Taylor, Karma's Chief Marketing Officer. "Karma" was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company's purpose. "Karma is based on the principle of cause and effect, where your actions create your future.

Fisker adds dealerships to direct sales model to boost EV sales

Electric vehicle company Fisker said on Thursday that it would add dealerships alongside its direct-to-customer distribution model to expand its sales and delivery network. The California-based company, which sells its vehicles across the United States and Canada apart from other markets in Europe, has only two showrooms or Fisker Lounges in North America — one in Los Angeles and the other in New York. In other locations, it has retail stores called Fisker Center+. Fisker said, in Europe, it will continue to offer direct sales but will bring onboard partners for sales and distribution. While the EV startup made more than 10,000 vehicles in 2023, it delivered only about 4,700 units of the Ocean sport utility vehicles due to distribution constraints. "We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year," CEO Henrik Fisker said. The company expects to send its first Ocean vehicles to new dealers by the end of the first quarter, Fisker said, adding that it has been in talks with dealer partners since November 2023. Lucid, Rivian and Fisker have followed an online and direct-to-consumer model that was started by Elon Musk-led Tesla, in their efforts to cut out middlemen that dealership models have. Earlier this week, Vietnamese electric car maker VinFast Auto said that it had signed its first five dealerships in Texas, New York, Kansas and North Carolina. Swedish EV maker Polestar also uses a dealership model. 

Almost $1 billion in claims filed against bankrupt Fisker

You may have scoffed when the US Department of Energy sold the rights to its $168 million outstanding Fisker Automotive loan to Hybrid Tech Holdings last December for just $25 million, or about 15 cents on the dollar. It turns out that might be the going rate for anyone with claims against the bankrupt extended-range plug-in maker, though. That's because Fisker, which declared bankruptcy in November, has generated $985.4 million in claims from 618 not-so-happy parties, Delaware Online says, citing a bankruptcy filing from last week. Fisker stopped making its sporty but troubled Karma in mid-2012. Wanxiang America won an auction for Fisker's assets, including its Delaware factory, for $149.2 million. That leaves $836 million, or about 85 percent of the collective value of the claims against the company. Naturally, Hybrid Tech Holdings, which was beaten out by Wanxiang in the bidding for the assets, has jumped in line to see if it can make good on what was formerly that DOE loan. The state of Delaware, where Fisker had acquired an old General Motors factory, is seeking $20 million stemming from some incentives it provided up front. And Finland's Valmet Automotive wants $8.5 million for its work with the company. Former Fisker employees say the company is on the hook for another $6 million, and none other than General Motors itself is claiming it is owed the same amount. Then there is the lawsuit we first heard about in December that was filed against Fisker and some of its executives who were collecting hefty paychecks while no cars were being produced. Add it all up and you get almost a billion dollars. Good times.