2023 Fisker Ocean on 2040-cars

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Fisker Ocean enters production this week without some ADAS features

At the beginning of the year, Henrik Fisker said his eponymous company anticipated the Ocean battery-electric crossover entering production in November, first deliveries happening in early 2023. In the latest update during the Q3 earnings call with analysts, Fisker said everything is on track, the Ocean expected to start rolling down the production line at Magna Steyr's facility in Graz, Austria on November 17. If that happens, then dealers would be handing over the first sets of keys to retail customers next February. Hitting the milestones might be a bigger pick-me-up for Fisker than the customers, showing the longtime design executive may finally have the right team in place to become a successful auto executive. There will be some hiccups, however. Automotive News reports the first Oceans will be delivered without some software features because Fisker doesn't want to delay production while the coding is sorted. Most of the omissions are from Fisker Intelligent Pilot, the advanced driver assistance suite. Affected units will not have automatic high beams, blind-spot monitoring, and lane-keep assistance, which the company hopes to add with an over-the-air update early next year. Based on the production timeline, that could mean only the Fisker Ocean One, limited to 5,000 units and built into Q2 of next year, will be affected. Lane centering and traffic-jam assist are anticipated to come at the end of 2023. Cruise control is another casualty, unavailable until later next year. Fisker told Autonews he believes "There's also, quite frankly, a lot of customers that may not care about it, so why wait to launch the vehicle? And you know you're going to maybe get it three months, six months, nine months later." Based on the analyst call, Fisker Automotive is prepping for the trials of homologation in Europe and the U.S., and wants to do as much as possible at once instead of doing piecemeal software certifications. Delivering vehicles without certain software-enabled features that will be added later shouldn't surprise anyone. Volkswagen did the same with the ID.3 launch. Meanwhile, the chip shortage convinced legacy OEMs to sell cars without features that couldn't be added later.   Fisker's production ramp-up for 2023 intends for Magna to build more than 300 units in Q1, more than 8,000 units in Q2, more than 15,000 units in Q3, and at least 19,100 units in Q4, making a total of 42,400 Oceans. As mentioned, the first 5,000 will be the Ocean One.

Did Katy Perry really just buy five Fisker Karma PHEVs for her employees?

We'll admit it, this is a strange little story. California Gurls singer Katy Perry was apparently so smitten by the California automaker Fisker that she bought five of the company's plug-in hybrid Karma for members of her staff. Reports say that she spent $500,000 dollars on the cars. Of course, this might all be nonsense. Everyone is saying that the original source for the news is the Daily Star, but there's no such report on the DS website. Then there's this obviously wrong quote from "a friend" of Perry's: "They are completely electric and top of the range in car luxury but she hates the smog in the air in LA. In total she spent over half a million dollars on the cars and now her conscience is clean." Karmas are not all-electric, of course, and if all it takes is money to erase your conscience, then we say well done, Ms. Perry. So we have to wonder if this isn't some elaborate prank designed to draw new celebrity attention to the Karma, since it's been a while since Justin Beiber had his own chrome Karma dreams. Or maybe people are just making things up. Either way, we like the idea of the Perry watching Paranoia and thinking, "I should get that status symbol for my posse."

Fisker becomes Karma Automotive

Meet the new boss. It's not the same as the old boss. This is the new Fisker Automotive, which has just changed its name to Karma Automotive. The new Karma Automotive says that this name has always been a part of the brand. On the company's new website (which you can access from either the new karmaautomotive.com URL or the previous URL, thenewfisker.com), it says that, "It's a name that respects our past, while simultaneously reinventing our future." That future theme is splashed across the new site. Here's more from the "Why Karma?" section: "We don't have to do things as anyone has done them before. What's important is that we act with intention." As for the company's new logo, there's a hidden message. The new emblem has, "An imperfect ring, representing constant effort towards unattainable perfection, encircling the earth. With a spark of sun, the eternal symbol of endlessly renewable energy. Inner cut lines represent our three brand priorities." Those priorities are to be beautiful, clean, and memorable. Of course. As we learned back in 2014, the logo for Fisker Automotive was the property of Fisker Coachbuild, LLC, and was used under license by Fisker Automotive. As longtime Fisker fans likely know, the original logo represented co-founders Henrik Fisker and Bernhard Koehler standing on the shore of the Pacific Ocean. Henrik Fisker is not involved with the current owner of the Fisker brand, Wanxiang, so the name change makes sense. It was previously rumored that Wanxiang would drop the Fisker name in favor of Elux. Turns out, only half of that rumor appears to be true. The relaunched plug-in hybrid might start production in the middle of 2016. Fisker Automotive Reveals New Name And Logo Karma Automotive - honors iconic design and communicates future direction COSTA MESA, Calif., Sept. 30, 2015 /PRNewswire/ -- Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com. "With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change," said James Taylor, Karma's Chief Marketing Officer. "Karma" was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company's purpose. "Karma is based on the principle of cause and effect, where your actions create your future.