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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Chinese Jeep production confirmed with Fiat, Guangzhou agreement

Fiat has just finalized a deal originally set up in January between it and China's Guangzhou Automotive Group to bring Jeep production to China. It remains unclear which models will be built, although we're wagering that it'll be the 2014 Cherokee. What we do know, now, is where production will take place.
According to Automotive News, Guangzhou originally wanted production to take place in its home assembly plant in its namesake city. Fiat has battled to send production to a joint venture facility established between Guangzhou and Fiat in the town of Changsha. The joint facility won out, and now the factory, originally built in 2010 with a 140,000-unit capacity, will see Jeeps rolling out of it.
Currently, the GAC-Fiat factory produces the Fiat Viaggio, a jointly developed product that is closely related to America's Dodge Dart. And while it remains unclear as to which model will join the Viaggio on the assembly line, that model is understood to ride on Fiat's Compact platform. The only Jeep to share those underpinnings is the new Cherokee, so there's not much connecting of dots needed to see why this scenario would make sense.

Fiat reveals updated 500 overseas

See that Fiat 500 up above and in the rather large accompanying gallery? Look closer. It's new, or at least pretty comprehensively refreshed. The biggest updates that Fiat has grafted into its diminutive 500 hatchback are under the skin and inside its interior. Perhaps the most notable update is the inclusion of a proper infotainment system with a five-inch display, in this case, the well-received Uconnect tech borrowed from its corporate siblings under the Chrysler umbrella. In Europe, the refreshed Fiat 500 will launch with a 0.9-liter TwinAir engine with either 85 or 105 horsepower. A 1.2-liter engine with 69 horsepower will also be on offer, and an ultra-low emissions version of that engine will join a 1.3-liter 16v Multijet II turbocharged diesel unit that grunts out 95 horsepower sometime after, in certain markets. On the outside, the most notable updates are redesigned lighting clusters front and rear, but there are detail enhancements elsewhere, including to the hood and a new beltline that appears to sweep upward as it moves forward. We suggest you see for yourself in our high-res image gallery above, and if you want all the details, to read through the press release below. Keep in mind, this is all for Europe, so we'll just have to wait and see how many of these updates we get Stateside. NEW FIAT 500 REVEALED - New FIAT 500 unveiled with new exterior and interior style - Highlights include revised front designed with new headlamps, grills, chrome brightwork and LED daytime running lights - Rear enhancements include innovative new 'empty' light clusters - Interior revisions include new Uconnect™ infotainment systems, enhanced comfort and numerous detail improvements - Engine range enhanced for more efficiency and eco-friendliness - High standard safety specification includes seven airbags and a full suite of active safety systems - On Sale in September priced from GBP10,890 In Brief July 4 has always been a red-letter date for the FIAT 500. A symbol of mass motorisation in Italy, of which almost 3.8 million were sold, the original FIAT 500 was introduced on this day in 1957. Exactly fifty years later, on July 4 2007, FIAT chose to celebrate that heritage by introducing the New FIAT 500, a car which embodied the same spirit and personality as the original and which has also enjoyed phenomenal success all over the world.