2015 Fiat 500e Battery Electric Hatchback on 2040-cars

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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Fiat, PSA poised to win EU approval for $38 billion Stellantis merger

BRUSSELS/MILAN — Fiat Chrysler and PSA are set to win EU approval for their $38 billion merger to create the world's No.4 carmaker, people close to the matter said, as they strive to meet the industry's dual challenges of funding cleaner vehicles and the global pandemic. The green light from the European Commission would formalize the creation of Stellantis, a carmaking group that could tap hefty profits from selling Ram pickup trucks and Jeep SUVs to U.S. drivers to fund the expensive development of zero-emission vehicles for sale in Europe and China. The all-share merger announced late last year would unite brands such as Fiat, Jeep, Dodge, Ram and Maserati with the likes of Peugeot, Opel and DS — while targeting annual cost cuts of 5 billion euros ($6 billion) without closing factories. The Commission and Italian-American group Fiat Chrysler Automobiles (FCA) declined to comment. France's PSA did not immediately respond to a request for comment. PSA and FCA shares reversed losses after the Reuters story was published. PSA stock was last up 2% at 16.83 euros, while FCA shares were 1.9% higher at 11.31 euros. To allay EU antitrust concerns, PSA has offered to strengthen Japanese rival Toyota Motor Corp, with which it has a van joint venture, by ramping up production and selling it vans at close to cost price, the people said. FCA and PSA will also allow their dealers in certain cities to repair rival brands. Following feedback from rivals and customers, the carmakers only had to tweak the wording of their concessions, with no changes to the substance, the people said. The companies did not have to use the COVID-19 pandemic to argue for the merger, they added. FCA and PSA have said they hope to complete the merger in the first quarter of 2021. The challenge of switching to electric cars has been complicated by the COVID-19 pandemic. Just last month, FCA and PSA restructured the terms of their deal to conserve cash and raised their targeted cost savings because of the economic fallout from the health crisis. The companies have said about 40% of the savings will come from product-related expenses, 40% from purchasing and 20% from other areas, such as marketing, IT and logistics.

Fiat adds Adventurer Edition package to 2018 500X compact crossover

Fiat says it will offer the 2018 500X in a new Adventurer Edition package starting this summer, adding a rugged outdoors theme to its quirky Italian subcompact crossover. The Adventurer Edition is based on the 500X Trekking model, and its more sporty front and rear fascia designs. It adds 18-inch aluminum wheels, black roof rails, crossbars, orange mirror caps and body-side graphics along the bottom of the doors. It also gets front and rear splash guards. Inside, buyers get a molded rear cargo tray and all-weather front and rear slush mats. It'll come in a choice of four exterior paint colors: a white clear coat, black clear coat, graphite grey and grey metallic. Interior color choices are black or brown. The 500X Trekking is equipped with a naturally aspirated 2.4-liter inline-four-cylinder engine that produces 180 horsepower and 175 pound-feet of torque and is mated to a nine-speed automatic. It's available with front- or all-wheel drive, the latter of which uses a disconnecting rear axle to improve efficiency when all-wheel-drive isn't needed. It also comes with a slew of advanced safety technologies and a Uconnect 7-inch infotainment touchscreen. Choosing the Adventurer Edition package will add $945 to the $24,680 starting price for front-wheel drive and the $26,580 floor for all-wheel-drive-equipped version. Both include Fiat's $995 destination charge. Related Video: