2015 Fiat 500l Easy Hatchback 4d on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2016 Fiat 500X First Drive [w/videos]

Fiat's return to the US market four years ago is already cooling off. Neither the Lilliputian 500 or its larger sibling, the 500L, have caught on with mainstream customers. Both were designed years ago for European roads, which are tight and crowded. That's the antithesis of America's driving ethos. Fiat knows this, and its answer is the 2016 500X. It lays the brand's curvy design over a crossover-style package with available all-wheel-drive. There's more room for cargo to suit our national preference for extra space. The 500X still has Italian charm, but it feels more at home on US roads than other Fiats. Put simply, the 500X isn't a transplant, it's made for American buyers (even if it's assembled in Italy, alongside the Jeep Renegade). We were skeptical that the 500X could turn around Fiat's fortunes, but this cute crossover had a way of winning us over. Maybe it was the bright arancio paint (Italian for "orange") of our test car, the most expressive of the 12 exterior hues. Even in the shadowy indoor setting where our test drive begins, in Culver City, CA, this car stands out. In stark contrast, the black and grey interior is subdued and tasteful. Out test car is a Trekking model, the middle of five trim levels, fitted with the optional 2.4-liter engine. This naturally aspirated four-cylinder is a 'free' upgrade from the standard 1.4-liter turbo, but mandates the addition of a nine-speed automatic transmission for $1,500. Taking off through morning traffic, we head for the Santa Monica Freeway. At the entrance we're pitted against an older Toyota Camry in an on-ramp drag race. We lay on the throttle to put the Tigershark engine's 180 horsepower and 175 pound-feet of torque into full use, and leave the Camry in the dust. As we head north toward Malibu, we can already tell that the 500X feels like a different kind of Fiat, more substantial. It fills the lane. There's an upright driving position, and we feel confident cruising along at 70 miles per hour. Okay, so the 500X can handle an interstate, but what about an open road? We make our way to the Pacific Coast Highway, California's State Route 1, a logical place to test Fiat's claim of being more in step with American buyers. There are stoplights. People wander across the street towards the beach. Cars pass us and we pass them. Subtract the ocean air and surfers, and this road is what a lot of US motorists deal with every day. The 500X is all up for it.

Fiat Chrysler cuts 2018 outlook, shares tumble on weaker quarterly profit

MILAN — The news of former Fiat Chrysler chief executive Sergio Marchionne's death arrived Wednesday moments before the group reported a surprisingly heavy drop in profit. The death of one of the auto industry's most tenacious and respected CEOs overshadowed a big selloff in Fiat Chrysler shares. FCA's scheduled second-quarter earnings presentation, led by Marchionne's successor and former lieutenant Mike Manley, began on Wednesday afternoon with a moment of silence. As eulogies flooded in, FCA shares fell as much as 10 percent as investors digested an unexpected 35 percent fall in net profit, well below market forecasts. Marchionne rescued Fiat and Chrysler from bankruptcy after taking the wheel of the Italian carmaker in 2004 and he multiplied Fiat's value 11 times through 14 years of canny dealmaking. He was due to step down at FCA in April next year. "The best way to honor his memory is to build on the legacy he left us, continuing to develop the human values of responsibility and openness of which he was the most ardent champion," Chairman John Elkann added. On Saturday, FCA named Jeep division head Mike Manley, 54, as head of the world's seventh-largest carmaker, saying the Briton would execute a strategy that Marchionne had outlined in June. FCA has said Manley will work to ensure a "strong and independent" future for the group. Underlining the task facing Manley, FCA cut its full-year earnings outlook after the weaker-than-expected quarterly earnings. Having to deliver the bad news four days into his new job, Manley blamed the result on a weaker performance in China, a market that represents one of new CEO's immediate headaches. "The biggest challenges we face and frankly we're going to continue to face ... are all focused in China," Manley said. FCA has yet to make any significant inroads in China. In Marchionne's June plan, FCA pledged to boost production of sport utility vehicles and invest in electric and hybrid cars to double operating profit by 2022. It unveiled bold targets for Jeep, FCA's profit engine. FCA said adjusted earnings before interest and tax (EBIT) for the April-June period fell 11 percent to 1.7 billion euros ($1.99 billion), compared with 2 billion euros in a Reuters poll of analysts. Chinese demand slumped in the quarter ahead of a July cut in import duties, resulting in higher incentive spending and an increase in unsold vehicle stocks that "particularly affected Maserati," Manley said.