2014 Fiat 500l Trekking on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

KSPG testing low-noise EV range extender engine

If you're going to add a gas-burning engine to an electric vehicle, it makes sense to have it be whisper quiet. We haven't heard the engine ourselves, but supplier KSPG AG said during the Detroit Auto Show this week that the range extender it put into a Fiat 500 for test purposes introduced "barely perceptible noise and vibration" levels. The engine, a two-cylinder V-type with something called "FEVcom vibration compensation" that allows the engine to kick on and power the vehicle without the cabin occupants really being able to notice. The whole unit - including a vertical crankshaft, two generators and gear wheel drive - comes in a ready-to-install support frame, KSPG says. Installed in the 500, it certainly looks tiny (click the image above to see what we mean). KSPG says the range extender is "largely universally mountable" and could be made cheaply if it were used in a variety of vehicles. KSPG worked with FEV on the project. Read more in the press release below. Low-noise range extender dispels battery runtime angst January 13, 2014 Together with FEV GmbH, KSPG is currently and successfully testing a range extender developed for electric vehicles. The test vehicle, based on the FIAT 500, has already undergone comprehensive tests at KSPG. Customer response to tests conducted at various OEMs underscore the targets achieved in the development of this extender where emphasis was on barely perceptible noise and vibration from the 2-cylinder V-type engine fitted with FEVcom vibration compensation. Thanks to its dedicated design features including active vibration compensation and convenient mounting location, the system on show performs excellently in the noise- vibration-harshness discipline. As a consequence, the impression of low-noise electric propulsion hardly suffers whenever the extender goes about its work. The range extender allows vast flexibility in the configuration of its operating strategy. Depending on the timing and load conditions for when it starts up, the unit's "operating philosophy" can be very closely adapted to any given conditions. The extender's advantages are to allow a reduction in battery size and cost and in the related weight. Also, the car can maintain its customary travel range without having to stop for lengthy recharging. It dispels "runtime angst," a phenomenon not to be underestimated when introducing electric mobility.

Hagerty takes a ride in a 1970 Fiat 124 Spider BS

Whenever Fiat finally rolls out the version of the new MX-5 Miata it co-developed with Mazda, it's tipped to wear the number 124. But it won't be the first time. The Italian automaker last made the 124 in the late 1960s and into the '70s on a little convertible that may lack some of the cachet of other classics from the same time and place, but endures as one of Fiat's most notable models. And perhaps best of all, it's more accessible than a convertible Ferrari or Maserati – even an Alfa Romeo or Lancia – of the same era. In this latest video, launching its new Ride Along series, Hagerty takes a spin in a particularly rare light blue 1970 Fiat 124 Spider BS, and invites us to come along for the ride. Turns out it's a particularly good ride for single gentlemen out on the prowl, at least to hear Hagerty marketing director Marcus Atkinson tell it.