1969 Fiat 500l on 2040-cars

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2014 Fiat 500L

The saying goes that man cannot live by bread alone, and neither can automakers live by selling one car alone. This holds especially true for automakers with a budding dealer network to support, like the Fiat brand, which returned to US shores in 2011 after a 28-year absence. The company's single car to sell at the time was the Fiat 500, a cute retro rebirth of the original, iconic Cinquecento, which your toddler now calls Luigi thanks to Pixar.
Since then, the new 500 has sold reasonably well here in the US, and the Fiat brand has been following the same playbook that another purveyor of pint-sized autos, Mini, has used: sell as many variants as you can of the one model you've got. So we have the 500, 500C drop top, high-performance 500 Abarth, all-electric 500e and a few additional trim levels and special editions to further fill dealer showrooms. But the axiom that automakers cannot live selling one car alone still stands, and so Fiat has finally introduced its second model, the larger 500L.
Executive Editor Chris Paukert completed our First Drive of the 500L back in June, and was left pleasantly surprised by its combination of utility, offbeat style, fun-to-drive demeanor and value. We've also, however, read some scathing reviews, like this one from The New York Times. I wasn't sure where the truth lay when the keys for this top-trim 2014 Fiat 500L Lounge were handed to me, but finding out would be but a short week of together time away.

Fiat previews production 500X on Melfi assembly line

The Fiat assembly plant in Melfi, Italy, may not be one that appears on our radar that often. It's been in operation since 1993, but until recently only built the Punto - a model that's been around in its current form with few modifications for the better part of a decade, but hasn't warranted the transatlantic voyage to American showrooms. Fiat recently added to the Punto assembly line in Melfi the production of the new Jeep Renegade, but that's not all.
Soon the Renegade (which you can see being built in the background of the image above) will spawn the 500X, a small crossover based on the same platform but with what you can see will be a more rounded shape. Replacing the Sedici (a.k.a. SX4) that was jointly developed with Suzuki, the 500X will join the Cinquecento family alongside the 500 hatch, 500C convertible and 500L minivan, the latter on whose design we hope the 500X will prove a marked improvement.
Expect the 500X (or so it's expected to be called) to be revealed on July 4, which will mark not only the 238th anniversary of the US Declaration of Independence but also the 57th anniversary of the original 500's debut.

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."