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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat officially introduces seven-seat 500L Living

As Fiat prepares to expand the lineup of the 500 with the roomier 500L, the Italian automaker has just announced a further addition to its enlarged hatchback offering. While the standard 500L has a five-passenger seating configuration, the new 500L Living brings a third row of seats, upping capacity to seven passengers.
Based on the specs Fiat released, the 500L Living has had its overall length stretched by about eight inches to accommodate the extra seats, while width and height stay about the same. We still have no word on the wheelbase of this new model versus the 500L. Fiat also says that the 500L Living will have a luggage capacity of 22.5 cubic feet (we assume that number is with the rear seats folded, which is smaller than that of the five-passenger 500L (12.1 cu-ft with rear seats up and 46.2 cu-ft with rear seats down).
European sales of the 500L Living will commence this summer, but there is no mention as to if or when this seven-passenger Fiat could be offered in the US, to compete against the likes of the Mazda5, Ford Transit Connect Wagon and Nissan NV200. Scroll down for the more information on this new Fiat model.

Could Chrysler leave Michigan for Tennessee?

Detroit's Big Three could become the Big Two. According to an AP report in The Detroit News, state officials have been lobbying for Fiat-Chrysler CEO Sergio Marchionne to select Tennessee as the location for Fiat's joint headquarters with Chrysler Group LLC.
This weekend, Marchionne met with Tennessee governor Bill Haslam at a ceremony celebrating the expansion of a Fiat subsidiary plant in the city of Pulaski. The AP report does not mention any serious talks about headquarters relocation, only that Tennessee officials have been "working me over pretty well," according to Marchionne.
Fiat hopes to complete its merger with the Auburn Hills-based automaker sometime next year, and earlier reports have stated that the company is seeking $10 billion in financing to buy the remaining bits of Chrysler. If the company were to relocate, it would join Nissan and Volkswagen in having major American automotive operations in Tennessee. Of course, that whole "Imported From Detroit" thing would need to go out the window, as well.