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2013 Fiat 500c Abarth takes its top off with a quickness

What a pleasant little piece of plug-and-play. Putting the Fiat 500c's retractable roof on the hot 500 Abarth was pretty much a no-brainer, and hey, we certainly aren't complaining. Folding the soft top back on the little hatchback will only allow us to better hear that awesome exhaust note while we're burying the throttle. And come on, who doesn't like a little wind-in-your-hair action?
Again, the 500c Abarth package is pretty much a copy/paste job, so dynamically, the car isn't all that different. Under the hood is the same 1.4-liter MultiAir turbocharged inline-four, good for 160 horsepower and up to 170 pound-feet of torque (assuming you pressed the Sport button on the dash - something you really, really ought to do). A five-speed manual transmission is the only 'box available. And don't you dare complain about that.
New enhancements for the 2013 500c Abarth include an available Beats Audio system, and buyers will be able to attend a no-cost Abarth Driving Experience, where professional racers will show customers how to make the best use of their cars under full-throttle track applications. Pricing hasn't been announced just yet, but we expect to have that closer to the car's on sale date early next year. Hit the jump for the full deets, and check out the scorpion-stung cabriolet in our attached galleries.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Abarth considering performance versions of Fiat 500L, Panda

As far as product portfolios go, Abarth is about as small as they come. The performance arm of Fiat, Abarth bases its entire line on two models: the 500 and the Punto. And even within that, only the 500 is offered Stateside. But that could change.
Speaking with MSN Cars UK, Abarth boss Marco Magnanini indicates that the Scorpion marque is preparing to expand beyond its current two-car lineup. That could include the Panda (at right), a model we don't get here, and the 500L shown above, which we do. Unlike the 500C (which is essentially a 500 hatchback with a cloth roof panel), the 500L is an entirely different model on a different platform.
If Abarth applies its go-fast treatment to the 500L, Fiat could have a challenger to the Mini Countryman Cooper S and JCW on its hands. The last time Fiat offered an enthusiast-focused Panda, meanwhile, was with the Panda 100HP, widely rated as a blast to drive far beyond its humble output.