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Fiat's billboard helps drivers parallel park

In some vehicles with bad visibility out the back and no rear sensors for help, parallel parking can get a little difficult. For drivers at one particular parking spot in Germany, though, it could hardly be easier. Fiat and advertising agency Leo Burnett Germany created an interactive billboard where a variety of characters assist drivers in parking. Ultrasonic sensors that are attached to the other vehicles in the surrounding parking spots are the key to this novel idea. They monitor how close a driver's car is getting, and the character on the screen shows how much room is left before crashing. For some added visual interest, the helpers change each time, including a woman in a Playboy bunny outfit, an old man, a little girl, and others. The stunt looks quite inventive in this video and is meant to promote Fiat's Park Assist feature.

Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.

Abarth considering performance versions of Fiat 500L, Panda

As far as product portfolios go, Abarth is about as small as they come. The performance arm of Fiat, Abarth bases its entire line on two models: the 500 and the Punto. And even within that, only the 500 is offered Stateside. But that could change.
Speaking with MSN Cars UK, Abarth boss Marco Magnanini indicates that the Scorpion marque is preparing to expand beyond its current two-car lineup. That could include the Panda (at right), a model we don't get here, and the 500L shown above, which we do. Unlike the 500C (which is essentially a 500 hatchback with a cloth roof panel), the 500L is an entirely different model on a different platform.
If Abarth applies its go-fast treatment to the 500L, Fiat could have a challenger to the Mini Countryman Cooper S and JCW on its hands. The last time Fiat offered an enthusiast-focused Panda, meanwhile, was with the Panda 100HP, widely rated as a blast to drive far beyond its humble output.