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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2017 Fiat 124 Spider First Drive

If you've been following the protracted birth of this car, you probably know the basics: The 2017 Fiat 124 Spider is a Mazda MX-5 in an Italian-designed suit. It's built in Japan, and it was engineered by Mazda but sports a Fiat engine – shared bones, different philosophies. A quick Miata aside: When we found out the latest MX-5 had less power than the NC-generation car that came before it, what got shouted down was the fact that it's significantly lighter, and it's also a damn riot to drive. It doesn't need more power, and we reaffirm this belief every time we get in one. I did just that, driving one to the airport to catch a flight to San Diego this week. With the MX-5's charms freshly in mind, I drove the 124 Spider in both basic Classica and posh Lusso trims on-road, ­and briefly sampled the sportier Abarth version at a long autocross-style cone course. What I really wanted to know is how much Fiat character found its way into the latest evolution of the Japanese interpretation of the classic European roadster. Whereas the MX-5 is stretched drum-tight over its hardpoints, the 124 Spider has an extended nose and tail; since the wheelbase is unchanged, this manifests in larger overhangs. To be generous, this body stretch increases the trunk space slightly and improves cooling to the turbocharged engine, which faces more significant heat-management challenges than Mazda's 2.0-liter. It also gave Fiat's designers some room to incorporate scallops for the LED-equipped headlights that recall the sealed beams on the original Fiat 124 Spider from 1966, those iconic twin power bulges on the hood, and an angular grille. Whether you consider the 124 to be attractive on its own, in comparison to the MX-5, or an appropriate homage to the original car is entirely subjective, but I'll weigh in with mixed feelings. Sharing a platform has its challenges, and recall that Fiat came into this development process late. This was supposed to be an Alfa Romeo, remember? How that affected the design process isn't clear, and no one would cop to it, but it seems that the Fiat-ization of the MX-5 didn't happen at a leisurely pace, nor on Fiat's terms. I think it's less handsome than the MX-5 in general, but in certain colors (and in the Abarth trim) it's a looker. The front end is especially handsome, and the character line that kicks up at the door handle adds some real interest to the profile.

Fiat 500e Inspired by Los Angeles gets beach-inspired paint

Fiat is gradually rolling out more variants of the electric 500e. The latest addition to the range is a California-themed model called Inspired by Los Angeles that stands out with a handful of trim-specific styling cues, including an exclusive paint color, and a lofty price tag. The blue-ish gray (or gray-ish blue?) color is called Marine Layer Mist, and it was chosen for a very specific reason. Fiat explains that this shade is named after "the coastal marine layer that results from air masses of different temperatures and densities interacting, a natural phenomenon from May through June that gives the City of Angels a magical and complex feel." Gray mirror caps add a touch of contrast. Inside, there's beige upholstery, a soft-touch steering wheel, and a Marine Layer Mist dashboard insert. Fiat also threw in a seven-speaker sound system with an amplifier and a subwoofer; it includes four Virtual Venues, or sound modes, picked by Italian singer Andrea Bocelli. Fiat hasn't made any drivetrain changes. Power for the 500e comes from a single electric motor that draws electricity from a 42-kilowatt-hour lithium-ion battery pack to zap the front wheels with 117 horsepower and 162 pound-feet of torque. Range checks in at up to 149 miles. Level 2 driving technology comes standard. It relies on the adaptive cruise control and the lane-keeping system to assist the driver on select roads. It does not make the 500e fully autonomous, or even hands-free, but Fiat notes the hatchback is the only EV in its segment to offer Level 2 capabilities. Pricing starts at $37,595 including a $1,595 destination charge, so the 500e has shifted light-years away from its roots as an affordable people's car. For context, the 500e RED announced in December 2023 starts at $34,095 and the last-generation model released in 2007 and still sold new in some European markets (at least until later in 2024) costs ˆ17,700 (about $19,200 at the current conversion rate) in Italy. Built in Turin, Italy, the 500e Inspired by Los Angeles is on-sale now and deliveries are scheduled to start in the third quarter of 2024. Every 500e regardless of trim comes with a Level 2 home charger or charging credits valid in the Free2move charging network. Looking ahead, the 500 range will grow with the addition of a hybrid model, though there's no word on whether this model will be sold in the United States.