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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Peugeot maker PSA posts record profits ahead of FCA merger

PARIS — Peugeot maker PSA Group said its profitability reached a record high in 2019 but the French carmaker forecast falling industry sales in Europe this year as it pursues its merger with Fiat Chrysler, which is strong in North America. PSA has trimmed costs in areas such as the procurement of components as it has integrated its acquisition of Opel and Vauxhall, boosting operating margins to 8.5% last year. The group, which also produces cars under the Citroen and DS brands, offset a slump in vehicle sales by selling pricier SUV models, with launches including the Citroen C5 Aircross helping to lift revenues by a higher-than-expected 1% to $81.2 billion (74.7 billion euros). That helped it stand out in a car market where some rivals including France's Renault have struggled with sliding revenues and profits, amid a broader downturn in demand. PSA's group net profit increased 13.2% to a record 3.2 billion euros, and the company increased its dividend against 2019 results to 1.23 euros per share, up 58% from 2018 levels. The carmaker was "once again very solid", analysts at brokerage Oddo-BHF said in a note, adding the results confirmed the company's "best-in-class status." However PSA forecast a 3% contraction in Europe's car market this year, by far its biggest market. The tie-up with Fiat Chrysler will help it gain exposure to that group's strong presence in North America with brands like Jeep. The two companies struck a deal in December to create the world's No.4 carmaker, to better cope with market turmoil and the cost of making less-polluting vehicles. Fiat also posted more upbeat results than most rivals this year. CORONAVIRUS WEIGHS PSA boss Carlos Tavares told a news conference that the two groups were both in good shape and well placed to face market challenges together. He said he did not expect any major regulatory hurdles to the merger, adding it had so far submitted 14 approval requests to competition authorities out of the 24 it needs. There are no immediate plans to change anything in the large portfolio of brands within the combined group, he added. However the companies still face problems this year, including the coronavirus outbreak which has paralyzed production in China and hits carmakers' supply chain. PSA said the coronavirus impact was still difficult to assess. It factories in Wuhan, at the epicenter of the outbreak, are due to reopen in the second week of March.

Fiat 500X Abarth could pack 200 horsepower

Enticing as some of its products might be, Abarth has been rather limited. Fiat revived the name to serve as its performance sub-brand in 2007, tasking it with producing hot versions of the 500 and Punto. The Punto never even made it to America, and isn't even offered overseas anymore, either. But don't think that Fiat Chrysler is just going to let the Scorpion marque skate by on just one model for much longer. Abarth is expected to offer its own performance version of the upcoming Fiat 124 Spider that's based on the Mazda MX-5 Miata. But that's not all. According to Alfredo Altavilla, FCA's COO for Europe, Africa and the Middle East, the company is closely evaluating a performance version of the 500X (pictured here with Mopar accessories). "Besides the 124 and 500, we are thinking about an all-new addition to the line-up," Altavilla told Auto Express. "The 500X is one of the options being considered." If approved for production, the 500X Abarth would target the likes of the Mini Countryman JCW and Nissan Juke Nismo. It may be too early to make the call on powertrain options, but we could be looking at a retuned version of the adaptable 1.75-liter turbo four in the Alfa Romeo 4C that's also tipped to power the Abarth 124, with around 200 horsepower. That'd put it right in line with the 197 hp in the Juke Nismo, 215 hp in the Juke Nismo RS, and 208 hp in the Countryman JCW. This isn't the first time we've heard the prospect of an Abarth 500X brought up. The last time was the better part of the year ago, when we we hoped the project would lead to an amped-up Jeep Renegade as well. The Italian-American automaker has no intention of phoning it in with the Abarth 500X. "We went a bit too far with the Punto Abarth. Now our customers won't buy a fake. If the 500X becomes the addition to the Abarth line-up, it will be everything but a family version," said Altavilla. "Any new version of an Abarth car should deliver some sort of a performance enhancement, otherwise it is useless."