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Fiat gets into the classics game with 'Reloaded by Creators' program

Classic vehicles help modern buyers make new connections to a carmaker's modern offerings. That's why in little more than a month we've seen Jaguar announce a continuation run of the D-Type, Porsche get a show at the Petersen Museum in Los Angeles, Land Rover plan to restore a Series I, and Jay Leno celebrate the 1942 Dodge Carryall. Fiat Chrysler already has a heritage division, but the vintage department takes a new step into its history with the "Reloaded by Creators" service. Said to be inspired by retail programs at museums, Reloaded by Creators will see FCA Heritage source and buy noteworthy classics from the Abarth, Alfa Romeo, Fiat, and Lancia brands, restore them to original spec, then sell them to collectors. When Roberto Giolito, head of FCA Heritage, broke the news at Retromobile in Paris, he also revealed the first five offerings: three "ultimate classics" in the Alfa Spider IV serie (1991), Lancia Fulvia Coupe Montecarlo (1973), Spidereuropa Pininfarina (1981), and two custom cars in the Alfa Romeo SZ (1989) and Lancia Appia Coupe (1959). The ultimate classics represent the last of their kind to be built, not necessarily according to model year, but with respect to design and engineering - no major model changes followed. The Lancia Fulvia Coupe ceased production in 1976; the limited edition 1973 Montecarlo model celebrated the car's victory in the 1972 Montecarlo Rally and still wears the original license plates. The 1981 Spidereuropa Pininfarina comes from the beginning of the end of production; after building the Fiat 124 Sport Spider for US-only sale from 1975 to 1983, Pininfarina resumed manufacture in Europe in 1982 and bestowed the new name. The Alfa Spider went out of production in 1993, the 1991 Series IV example for sale here has been in FCA's collection since it was built, used for technical testing. As for the custom cars, Lancia built a variant of its third-generation Appia as a coachbuilt chassis. Pininfarina bodied the 1959 model for sale here, and Fiat showed it first in Paris. Fiat used the funky, Zagato-designed, thermoplastic-composite-bodied, 1989 Alfa Romeo SZ for testing at the carmaker's Balocco circuit. Only around 1,000 SZ models emerged from the factory during a two-year production run. Each vehicle will come with a certificate of authenticity and be guaranteed by FCA, plus be featured on the FCA Heritage site.

2014 Fiat 500C GQ Edition mans up [w/videos]

Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers, the GQ Edition teams up the rolltop Cinquecento with publishing juggernaut Conde Nast for a (somewhat) more masculine special edition version of the 500 Turbo.
Chief among the exterior changes are 16-inch gloss black alloys with red-trimmed center caps, a more aggressive lower fascia and black-bucket headlamps, along with the requisite GQ badging. There's no additional chutzpah found under the Fiat's tiny hood, but that's okay, the 'Diet Abarth' Turbo model has a plenty adequate 160 horsepower and 170 pound-feet of torque from its 1.4-liter Multiair engine to go with its five-speed manual gearbox.
As you'd expect of a GQ-branded product, due attention has been paid to the interior furnishings, including a matte-finish body-color gauge cluster nacelle, and Nero black leather seats lifted by Alcantara inserts incorporating a Steam leatherette center stripe and GQ embossing on the backrest.

Fiat opens up vintage-style 1957 Edition to 500 Cabrio

If you liked the 1957 edition 500 that Fiat introduced over a year ago but really wanted the open-air flexibility of the 500C, we've got good news for you: The Italian automaker has extended the vintage-look edition to the convertible model. Celebrating "the spirit of the original 1957 Nuova 500," the 1957 Edition adopts a vintage look with retro 16-inch wheels with a wide chrome lip and body-colored hub along with throwback Fiat logos front and rear and a sport-tuned suspension. It's also got an ivory interior, brown leather seats with ivory stitching, grey door panels and more. And of course the convertible version comes with a canvas roof panel to let in the air and sunshine. The 1957 Edition will be offered in white, light green or baby blue. Pricing for the US starts at $24,700, representing a $1,900 premium over the Lounge trim on which it's based. FIAT INTRODUCES NEW FIAT 500 1957 EDITION CABRIO - FIAT brand builds on the success of the Fiat 500 1957 Edition with the addition of a cabrio version - 2015 Fiat 500c 1957 Edition offers vintage Italian styling with open-air driving excitement, starting at $24,700 U.S. MSRP - Limited-production model builds on the Fiat 500's storied past with unique exterior and interior design elements - Novel exterior appearance, three classic exterior colors, 1957-era body-color wheel design and vintage "FIAT" emblems pay homage to the historic Fiat Nuova 500 April 13, 2015 , Auburn Hills, Mich. - Just in time for the spring and summer top-down driving season, the FIAT brand today introduced the new Fiat 500 1957 Edition Cabrio. The FIAT brand continues to celebrate the storied past of the historic Nuova 500 with the addition of a cabrio version of the popular Fiat 500 1957 Edition, which was introduced in 2014. The Fiat 500c 1957 Edition features a premium dual-layer power-operated cloth top – a contemporary solution to the famous canvas roof on the original Cinquecento – designed to deliver all-season driving pleasure with the top up or down. "We continue to expand the FIAT lineup," said Jason Stoicevich, Head of FIAT Brand for North America. "The Fiat 500 1957 Edition celebrates the spirit of the original 1957 Nuova 500, and with the arrival of a cabrio version, we are adding open-air fun to the iconic Italian-designed Fiat 500 1957 Edition." Pricing for the well-equipped limited-production model starts at $24,700 U.S. MSRP, just $1,900 more than a base Fiat 500c Lounge.