Limited Gucci Edition - New 2013 Fiat 500 Hatchback In Gucci Black! Loaded! on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Fiat seeking $10B in financing to buy Chrysler

As Fiat looks to become the full owner of Chrysler, all it has standing in its way is the retiree trust of the United Auto Workers, which currently holds the remaining 41.5 percent of the company as the result of the Pentastar's bankruptcy deal. The Detroit News is reporting that that Fiat is currently talking to numerous banks in an attempt to raise around $10 billion to fund the purchase of Chrysler's remaining stake with enough left over to refinance the debt of both companies. We've known that Fiat has been working to obtain the capital to buy out Chrysler for some time now, but this is the first time we've seen Fiat tip its hand about how much cash it thinks it will need to close the deal.
The first order of business is a legal dispute over the value of the UAW's stake in Chrysler, which the report indicates could cost Fiat around $3.5 billion. The acquisition of remaining shares could happen by this summer, but it sounds like CEO Sergio Marchionne (above) might not be ready for a full merger until next year.

Fiat brings raft of special-edition hatchbacks to Geneva

The annual Geneva Motor Show presents a prime opportunity for any automaker – European ones especially – to show off new metal. You'd figure that would include the sprawling Fiat Chrysler Automobiles group, but instead, one of Europe's largest automakers will be presenting a series of special-edition hatchbacks for the European market. Yeah, we're as disappointed as you are. First up is the Fiat division itself, which will be showcasing the Vintage '57 edition of the 500 and the Panda K-Way. The former puts an even more retro spin on the already-retro hatchback, with a two-tone pastel blue-and-white exterior, 16-inch white-and-chrome wheels and a tobacco-leather interior. The latter was designed in collaboration with the famous rainwear label, K-Way, and features mix-and-match exterior color combinations, titanium-finish trim and a specially crafted interior. Alfa Romeo will be celebrating the European debut of the 4C Spider we already saw in Detroit. In terms of new debuts, Alfa also has the elegant Collezione edition of the Giuletta and the MiTo Racer edition with gray and brown trim that looks, at first blush at least, much more subtle than the name would convey. Though no longer a major player in the Fiat portfolio, Lancia is showcasing the 30th Anniversary and Elle editions of the Ypsilon – the car that in its own words, "Italian women love more than any other." Jeep is showing the Renegade with new powertrain options, and Abarth has updated its range of 500-based hot hatches, but for something new and exciting, it looks like we'll be passing right by the Fiat section at the Geneva Palexpo this year. Related Video: Featured Gallery Fiat Group special editions for Geneva 2015 News Source: Fiat Geneva Motor Show Alfa Romeo Fiat Lancia Hatchback 2015 Geneva Motor Show alfa romeo mito fiat panda alfa romeo giulietta lancia ypsilon