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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well. In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots. In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN. The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower. The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Fiat 500X joins IIHS Top Safety Pick+ ranks [w/video]

The Insurance Institute for Highway Safety has awarded the Fiat brand its highest honor for the first time, naming the new 500X a Top Safety Pick+. It's only the second vehicle in the FCA empire, after the Chrysler 200, to score so well on the non-profit's crash testing. The 500X got top marks across the board, ranking "Good" on all the crash tests, including the tough small-overlap test. In fact, the only area where the high-riding Fiat was given a demerit was on its optional crash-prevention system. It only scored an "Advanced" rating, rather than the top grade of "Superior" – vehicles need at least an "Advanced" crash prevention rating to earn a TSP+. Of course, the whole reason we cover all these Top Safety Pick stories is so we can post video of the crash tests. The 500X story is no different, as the IIHS gives us its typical multi-angle, slow-motion peek at the small-overlap test for Fiat's new CUV. Check out the video up top. Related Video: New Fiat 500X small SUV earns IIHS TOP SAFETY PICK+ award ARLINGTON, Va. — The new Fiat 500X earns good ratings in all five of the Insurance Institute for Highway Safety's crashworthiness tests and an advanced rating for front crash prevention. The small SUV qualifies for the IIHS TOP SAFETY PICK+ award. It is the second vehicle from Fiat Chrysler Automobiles after the Chrysler 200 to earn the Institute's highest award for 2015. In the most challenging IIHS evaluation, the small overlap front crash test, the 500X's driver space was maintained reasonably well, with maximum intrusion of 4 inches at the door hinge pillar and instrument panel. The dummy's head contacted the front airbag, though it then moved to the left side, leaving the head vulnerable to contact with forward structure. The side curtain airbag deployed and had sufficient forward coverage to protect the head on the left side. Measures taken from the dummy indicate that injuries to the left lower leg would be possible in a crash of this severity, but the likelihood of other injuries is low. In the moderate overlap test, the only issue was possible injuries to the right foot. There were no problems with the side crash test performance. The vehicle also has good head restraints and seats for whiplash prevention in a rear crash and a good roof strength rating for rollover protection. The 500X has an optional front crash prevention system that earns an advanced rating.

FCA may sell off Magneti Marelli

FCA is reportedly just days away from filing the official prospectus for the Ferrari initial public offering, and it could put the Italian sportscar maker's value at $11 billion. Although, Sergio Marchionne always seems to have another iron in the fire, and his next big deal could shed the automotive giant's Magneti Marelli parts business to the tune of $3.3 billion. According to Reuters citing anonymous insider sources, at least two private equity firms are considering joint submitting bids with firms already in the industry. This deal has reportedly been in the works for at least the last few weeks. According to Reuters, FCA already rejected a roughly $2.7-billion offer in June. Marchionne apparently wants at least the equivalent of $3.3 billion for the company. Publicly, FCA isn't talking, though. Company spokesperson Gualberto Ranieri told Reuters and reiterated to Autoblog simply that Magneti Marelli wasn't for sale. However, a move to get rid of the parts company has been discussed in the past. In 2013, the business was rumored to be part of a purported arrangement to sell Alfa Romeo to Audi. While there's no final decision yet, according to Reuters, if the Magneti Marelli sale does move forward the decision would likely come sometime after the Ferrari IPO. The company would likely be split up among the various divisions. "Everyone will take a fair share of it," one of the anonymous sources to Reuters. News Source: ReutersImage Credit: Jeff Kowalsky / Bloomberg via Getty Images Earnings/Financials Chrysler Fiat Sergio Marchionne FCA fca us magneti marelli