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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Stormtrooper-painted Fiat 500 brings Star Wars to LA Auto Show

Some of you might have heard that Star Wars: The Force Awakens is opening on Dec. 8. FCA US is one of the brand sponsors paired up with Lucasfilm on the cinematic Third Coming, so it's been rolling out themed products to get ready. At this week's LA Auto Show it showed off a Fiat 500e draped in the same lack-of-colors as customized by Garage Italia, the artistic tuner headed by Fiat scion Lapo Elkann that recently brought us the Alfa 4C La Furiosa. The 500e is ready for the First Order Legion - it might save them all that marching - with a black-and-white wrap that mimics the helmet across the windshield and hood, and puts Stormtrooper graphics on the wheel centers. The theme continues inside with custom leather and Alcantara seating, graphics painted in lacquer, and a Stormtrooper looking back at you from the steering wheel. Previously, FCA dressed up Dodge Chargers up like Stormtroopers and put them into Uber service in New York. The FIAT Brand Displays Custom Painted Fiat 500e "Star Wars: The Force Awakens" Stormtrooper and Diane Von Furstenberg Custom-wrapped Fiat 500X at 2015 Los Angeles Auto Show November 19, 2015 , Auburn Hills, Mich. - The FIAT brand will have two special custom-designed vehicles on display at the 2015 Los Angeles Auto Show. As part of the FCA US LLC support of "Star Wars: The Force Awakens," opening December 18, the FIAT brand will display a custom-painted Fiat 500e stormtrooper. Lucasfilm recently announced that it is collaborating with FCA US, in addition to six other global brands, for the launch of an expansive, historic promotional campaign in support of "Star Wars: The Force Awakens." The exterior livery of the Fiat 500e stormtrooper is inspired by the armor of the First Order Legion, with a two-tone black and white custom painting of the car body. The windshield and the side windows are wrapped to bring out the immediately recognizable visor and helmet of the First Order stormtrooper. Inside, everything is in black and white, too, with total custom front and rear seats upholstered in leather and Alcantara®. The dashboard is painted in white and it is enriched by the "Star Wars" logo on it. All the details are painted in white/black lacquer, and a First Order insignia can be found on the two-tone leather-wrapped steering wheel.

Mopar updates owner apps to make car ownership easier

Owners of any Fiat Chrysler vehicle will want to head to the Apple App or Google Play store to download the latest version of their brand-specific smartphone app. Developed by Mopar, the new suite of FCA Owner apps specific to each brand pack a number of valuable features. For starters, the apps let owners access information like maintenance schedules, service history and recall notices. The apps also include an array of how-to information and instructional videos, offer push notification for important updates like maintenance offers and recall alerts, and allow customers to schedule test drives and receive quotes from their local dealers for new vehicles. But that's just the tip of the proverbial iceberg. The FCA Owner apps also feature an augmented reality function that helps drivers identify instrument-panel icons. There's a Parking Reminder feature that helps drivers remember where they parked their car, guides them back to their parking spot and tracks the time left on the meter. Finally, there's an Accident Assistant feature that helps drivers record the specifics of an accident, upload insurance information and take photos of the scene. It'll even help find the closest certified collision repair facility, schedule an appointment and access roadside assistance. The apps are available for any Chrysler, Dodge, Ram, Jeep, Fiat or Alfa Romeo built from 2011 till today, and are available for either iOS or Android. If you've got more than one FCA vehicle in your garage, you needn't download multiple versions of the app as they'll work on any model the Italian-American automaker offers. Mopar Enhances FCA Owner Apps - Redesigned FCA Owner apps offer a wide range of VIN-specific information - Owners can access maintenance schedules, service history, recall notices and more - "Augmented reality" function, beginning with 2015 models, allows owners to use camera feature on mobile devices to scan and identify instrument panel icons - Industry-first Accident Assistant feature helps owners easily document important accident information and quickly locate a certified repair facility - Individual brand versions of the app support all FCA brand vehicles - FCA Owner apps are free to download for both iOS and Android mobile devices May 29, 2015 , Auburn Hills, Mich. - The Mopar brand has redesigned and enhanced its suite of FCA Owner apps, putting more resources than ever at owners' fingertips with easier access to vehicle and lifestyle information.