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Fiat reveals updated 500 overseas

See that Fiat 500 up above and in the rather large accompanying gallery? Look closer. It's new, or at least pretty comprehensively refreshed. The biggest updates that Fiat has grafted into its diminutive 500 hatchback are under the skin and inside its interior. Perhaps the most notable update is the inclusion of a proper infotainment system with a five-inch display, in this case, the well-received Uconnect tech borrowed from its corporate siblings under the Chrysler umbrella. In Europe, the refreshed Fiat 500 will launch with a 0.9-liter TwinAir engine with either 85 or 105 horsepower. A 1.2-liter engine with 69 horsepower will also be on offer, and an ultra-low emissions version of that engine will join a 1.3-liter 16v Multijet II turbocharged diesel unit that grunts out 95 horsepower sometime after, in certain markets. On the outside, the most notable updates are redesigned lighting clusters front and rear, but there are detail enhancements elsewhere, including to the hood and a new beltline that appears to sweep upward as it moves forward. We suggest you see for yourself in our high-res image gallery above, and if you want all the details, to read through the press release below. Keep in mind, this is all for Europe, so we'll just have to wait and see how many of these updates we get Stateside. NEW FIAT 500 REVEALED - New FIAT 500 unveiled with new exterior and interior style - Highlights include revised front designed with new headlamps, grills, chrome brightwork and LED daytime running lights - Rear enhancements include innovative new 'empty' light clusters - Interior revisions include new Uconnect™ infotainment systems, enhanced comfort and numerous detail improvements - Engine range enhanced for more efficiency and eco-friendliness - High standard safety specification includes seven airbags and a full suite of active safety systems - On Sale in September priced from GBP10,890 In Brief July 4 has always been a red-letter date for the FIAT 500. A symbol of mass motorisation in Italy, of which almost 3.8 million were sold, the original FIAT 500 was introduced on this day in 1957. Exactly fifty years later, on July 4 2007, FIAT chose to celebrate that heritage by introducing the New FIAT 500, a car which embodied the same spirit and personality as the original and which has also enjoyed phenomenal success all over the world.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat Freemont Black Code is about as Italian as apple pie

We're going to go ahead and give the marketing wizards at Fiat the benefit of the doubt, and say that they didn't have some regrettable American history in mind when they dubbed the latest iteration of the Dodge Journey Fiat Freemont "Black Code." Suffice it to say that such a special edition sobriquet wouldn't fly here in The States.
Risqué names or no, Fiat claims that the Freemont has been somewhat of a hit in Italy to date, with the automaker telling us that the crossover has led it's segment in the country for two years running now. The Black Code looks to build on that success by adding a top trim level to the basic formula.
The Black Code has got plenty of black accents, don't you worry; the CUV boasts new noir on the front grille, 19-inch alloy wheels, mirror covers and headlight frames. Standard three-zone climate control, heated leather seating, parking sensors and a navigation system with an 8.4-inch touchscreen highlight the list of standard features.