Fiat Abarth 500 2012 - Gray With Red Seats & Accents 5800 Miles on 2040-cars

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Fiat jokes 124 Spider as effective as Viagra

Fiat has released a follow up to its innuendo-laden 500X ad from last year. But rather than a crossover, um, reacting to a certain little blue pill, the company's new 124 Spider is the pill. Now, Road and Track readers might remember seeing something about this video. It originally aired as part of the 124 Spider's debut footage from the 2015 Los Angeles Auto Show. At the time, it wasn't supposed to become a commercial – it was just a riff on a cheeky spot meant to sell CUVs. This new commercial is identical to the original footage shown in LA. Using the same old Italian couple as the previous spot, this new ad features an Italian man run out of his Viagra, and run off to get more. As it turns out, he just didn't need it. That's about all you need to know, really. So check out the ad up top.

Fiat's Centoventi Concept previews an electric Panda city car

The Fiat Panda is about to be born again. Fiat has presented the Centoventi EV concept at the Geneva Motor Show, and it bears the look of a future Panda redesign. Going with "ABC," as Fiat says, "Affordable but Cool," the Centoventi stands for Fiat's 120th anniversary. It kicks Fiat's long-awaited EV transformation into motion, building on the time-honored basic mobility aesthetics that have served Fiat so well in earlier years. The design of the Centoventi is similar to the utilitarian, super-basic look that the 1980 Panda rode on when it was revealed, blending that into the small five-door hatchback dimensions of more recent Pandas. There are numerous styling cues dating back to the original "141" Panda — the enormous, unpainted, city-suitable boxed arches are covered in a similar subtle ribbing as the 1980 Panda's lower body. The bumper lights are squares similar to the Panda's headlights, and the Italian flag stripe on the front is offset just like the grille on the Panda. The dashboard is another throwback to 1980: the classic, super-simple Panda instrument cluster has been rethought for 2020 with full digitalization and smartphone connectivity, but it still retains the same shape. And there are open-roof options, just like with the classic Panda. The Centoventi has suicide doors with no B pillar. We would expect the eventual production version to do away with this for crashworthiness reasons, but in the interests of showing off the modular, sneaker-like interior, it probably serves the concept well. Only Fiat can compare the car's interior to a Crocs shoe and successfully pull it off. And the customizable sneaker attitude encompasses the entire car: The idea is that the car is just a "blank canvas," produced in just one version and color, and the customer can choose the colors and style of the roof, the bumpers, the hubcaps and additional wraps, fitted by the dealer. The roof options comprise a polycarbonate top, an opening canvas one, a roof with an integrated cargo box or one with a solar panel setup generating power to cool the car's cabin. The battery packs continue with the modular theme. The basic battery of the EV is good for 62 miles, but those can be multiplied, with a servicing garage adding more batteries for a maximum range of 310 miles. One add-on battery fits under a seat, and it can be charged at home, in the style of an electric bike.

Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.