Fiat Abarth 230hp Venom With Ferrari Tribute Badging on 2040-cars

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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Abarth 695 Tributo 131 Rally celebrates Fiat's rally history

Fiat's hugely entertaining 500 Abarth left the American market after the 2019 model year, but the plucky hot hatch is alive and well across the pond. It recently spawned a limited-edition model named 695 Tributo 131 Rally that honors Fiat's past successes on the rallying scene. It's all in the name: the Tributo 131 Rally is a tribute to the 131 Abarth, which won the World Rally Championship (WRC) in 1977, 1978 and 1980, and which was driven by highly-respected pilots like Walter Rohrl. The coupe was loosely related to the regular-production 131, which was briefly sold as the Brava in the United States. It's one of the most emblematic rally cars, and it raced for the last time 40 years ago. Although it's not as absurdly eye-catching as some of Abarth's previous limited-edition model, the 695 Tributo 131 Rally is easy to spot in a parking lot. It gets Blue Rally paint, Scorpion Black accents, an adjustable rear spoiler and 17-inch wheels. You should be able to hear it, too, thanks to a Record Monza Sovrapposto exhaust system. The 131's boxy silhouette appears on the decals added to both doors. The black and white treatment continues inside, where Abarth also added Sabelt sport seats, Alcantara upholstery on the dashboard, carbon fiber accents on the steering wheel and an aluminum-look shift knob for the six-speed manual transmission. The 131-shaped logo is found on the front seatbacks and on the passenger-side of the dashboard. Abarth notes that this is its first car with so-called Easter eggs. Power comes from a 1.4-liter, turbocharged four-cylinder engine. It's the same basic engine that powered the 500 Abarth when it was sold here, but in this application its output has increased to 180 horsepower and 184 pound-feet of torque. Hitting 60 mph from a stop takes 6.7 seconds according to the firm, and the hatchback keeps accelerating until it reaches 140 mph. If you're more into winding roads, Abarth added Koni FSD shock absorbers on both axles for sharp handling. A braking system provided by Brembo keeps the power in check. Just 695 units of the Abarth 695 Tributo 131 Rally will be available worldwide, and it goes without saying that none will make the trip to the United States. Pricing in the United Kingdom starts at GBP32,325, a figure that represents about $39,900 at the current conversion rate. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.