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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Likely Fiat 500X replacement caught in new spy photos

Fiat is testing a new baby crossover that will likely be the replacement for the 500X crossover. The 500X never set the American market on fire despite its attractive styling and nimble handling, sadly, and suffice it to say that Fiat noticed. It's likely we won't see whatever this is come stateside, at least not in the near-term. Fiat has made it clear that its future in America is limited to the electric 500e in all of its (yet to be enumerated) forms. Those who want a baby Fiat crossover will have to settle for Jeep's more rugged interpretation of the same platform, the Renegade, which seems to sell well enough to justify its continued existence even in Europe, where they've made an even smaller one they're calling "Avenger." As you can see above, this prototype screams "500X;" The ride height and proportions are dead-on. It's expected to be sold with both ICE and EV powertrains initially, but if previous Fiat efforts are any indication (the current 500X went into production in 2007; the 500x in 2014), it could very well remain in circulation long enough to still be on the market when Europe's mandate for 100% electric new-vehicle sales kicks in in 2035. That means we're likely to see the petroleum-based models phased out over the course of its lifespan.  It might seem premature to dismiss this new model as a Europe-only venture considering that the car it is expected to replace (500X) was itself branded as an offshoot of the 500. Could we not see a 500Xe? Well, that train goes off the rails in the face of information provided by our spy photographer, who says this is likely to be sold as a revival of the long-departed Fiat 600 nameplate, rather than the 500. A rose by any other name might smell as sweet, but a model number starting with a "6" appears to be where Fiat has chosen to draw the line, at least for now.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA to pay buyers $1,700 to swap out of scandal-mired VWs

FCA is trying to gain some sales from arch-rival VW in the competitive European market by offering potential buyers in Italy up to $1,700 to swap into an FCA group car. While the promotion isn't specifically targeted at TDI owners affected by the emissions scandal, it is clearly intended to turn dissatisfaction with VW's defeat device cheat into additional sales, Bloomberg reports. The 500-1,500 euro incentive (roughly $560-1,700, depending on vehicle) stacks on top of any other rebates or deals applicable, and applies if a buyer brings in any of Volkswagen Group's cars – including Audi, Skoda, and SEAT, among (many) others. As Bloomberg notes, it's normal for automakers to offer "conquest" deals – giving a buyer cash for trading in a competitor's vehicle. Those deals aren't usually limited to one company's products, however; FCA's program looks specifically to take advantage of VW's legal and public relations nightmare. FCA isn't the only automaker trying this trick in Italy. Automotive News Europe also reported that Ford is offering approximately $840 in incentives across its entire range to owners of VW vehicles seeking to trade in for a Ford. No word of yet as to whether these incentives will spread beyond Italy or to other automakers.Related Video: