Fiat 500 Year 1971 Color Yellow Excellent Condition on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Ferrari IPO could come any day now

According to Bloomberg, Fiat Chrysler Automotive Sergio Marchionne told reporters at the Toronto Global Forum that the Ferrari IPO could come any day now. "We are days away from filing the prospectus," said Marchionne, who declined to confirm whether rumors of involvement from UBS Group AG, JPMorgan Chase & Co and Goldman Sachs Group were accurate. In addition to an expected filing in New York, Marchionne hinted that a secondary filing could take place in Milan, Italy. Although the FCA Chief Executive didn't offer any expected sum for Ferrari, he had previously suggested that an IPO for the iconic Italian brand could be worth $1 billion, ringing the registers to the tune of 10 percent of the company's $11 billion valuation. According to Bloomberg, that potential sum is significantly higher than its own internal figures indicate after taking a poll of analysts who we assume must know a heck of a lot more about such things than we do. Considering how close we apparently are to the actual filing, though, we probably won't have to wait long to find out. Another hot topic any time Sergio is the subject of reporter questioning is a potential merger with General Motors or another large, full-line automaker. It seems there aren't any new revelations to reveal on the consolidation front, though Marchionne told reporters there were no plans to mount a hostile takeover of GM or any "other, less optimal" partners. Related Video: News Source: BloombergImage Credit: STR/AFP/Getty Earnings/Financials Chrysler Ferrari Fiat Sergio Marchionne FCA

Fiat to replace Punto with five-door 500

While American drivers may know Fiat principally (if not exclusively) for the 500, overseas the Italian marque offers a much broader range of products. But the Cinquecento has developed into a vastly more successful product than the rest of its lineup, so the Italian automaker has been rapidly replacing its slow-selling models by expanding the 500 family.
The original 500 hatchback has since been joined by the 500C convertible and larger 500L - not to mention the 500L Living seven-seater, 500e electric hatchback and numerous Abarth models. And soon, the Sedici is expected to be replaced by a new 500X. But that's not the end of it.
A new report from Auto Express indicates that Fiat is preparing to replace the slow-selling and rapidly aging Punto with a new five-door version of the 500. The model could adapt the current Punto's platform rather than stretching the 500's, but would carry the same retro styling as the rest of the Cinquecento range, slotting in between the three-door hatch and the larger 500L. Of course, the Punto was never offered Stateside, but as part of the 500 family, it figures to stand a better chance.