Fiat 500 Sport Auto With Power Sunroof on 2040-cars

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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

2014 Fiat 500C GQ Edition mans up [w/videos]

Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers, the GQ Edition teams up the rolltop Cinquecento with publishing juggernaut Conde Nast for a (somewhat) more masculine special edition version of the 500 Turbo.
Chief among the exterior changes are 16-inch gloss black alloys with red-trimmed center caps, a more aggressive lower fascia and black-bucket headlamps, along with the requisite GQ badging. There's no additional chutzpah found under the Fiat's tiny hood, but that's okay, the 'Diet Abarth' Turbo model has a plenty adequate 160 horsepower and 170 pound-feet of torque from its 1.4-liter Multiair engine to go with its five-speed manual gearbox.
As you'd expect of a GQ-branded product, due attention has been paid to the interior furnishings, including a matte-finish body-color gauge cluster nacelle, and Nero black leather seats lifted by Alcantara inserts incorporating a Steam leatherette center stripe and GQ embossing on the backrest.

2017 Fiat 124 Spider First Drive

If you've been following the protracted birth of this car, you probably know the basics: The 2017 Fiat 124 Spider is a Mazda MX-5 in an Italian-designed suit. It's built in Japan, and it was engineered by Mazda but sports a Fiat engine – shared bones, different philosophies. A quick Miata aside: When we found out the latest MX-5 had less power than the NC-generation car that came before it, what got shouted down was the fact that it's significantly lighter, and it's also a damn riot to drive. It doesn't need more power, and we reaffirm this belief every time we get in one. I did just that, driving one to the airport to catch a flight to San Diego this week. With the MX-5's charms freshly in mind, I drove the 124 Spider in both basic Classica and posh Lusso trims on-road, ­and briefly sampled the sportier Abarth version at a long autocross-style cone course. What I really wanted to know is how much Fiat character found its way into the latest evolution of the Japanese interpretation of the classic European roadster. Whereas the MX-5 is stretched drum-tight over its hardpoints, the 124 Spider has an extended nose and tail; since the wheelbase is unchanged, this manifests in larger overhangs. To be generous, this body stretch increases the trunk space slightly and improves cooling to the turbocharged engine, which faces more significant heat-management challenges than Mazda's 2.0-liter. It also gave Fiat's designers some room to incorporate scallops for the LED-equipped headlights that recall the sealed beams on the original Fiat 124 Spider from 1966, those iconic twin power bulges on the hood, and an angular grille. Whether you consider the 124 to be attractive on its own, in comparison to the MX-5, or an appropriate homage to the original car is entirely subjective, but I'll weigh in with mixed feelings. Sharing a platform has its challenges, and recall that Fiat came into this development process late. This was supposed to be an Alfa Romeo, remember? How that affected the design process isn't clear, and no one would cop to it, but it seems that the Fiat-ization of the MX-5 didn't happen at a leisurely pace, nor on Fiat's terms. I think it's less handsome than the MX-5 in general, but in certain colors (and in the Abarth trim) it's a looker. The front end is especially handsome, and the character line that kicks up at the door handle adds some real interest to the profile.