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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Chrysler nets $1.6B income in Q4, Fiat profit up 5%

Chrysler announced its 2013 financial results today and unveiled its new name and decidedly bank-like logo. Amid the announcement, Chrysler posted big gains in income, while Fiat didn't perform to analysts' expectations.
For 2013, Chrysler had revenue of $72.1 billion, up 10 percent from 2012. Net income reached $2.8 billion, a 65-percent increase. It was the company's third straight year of annual profits.
In terms of unit sales, Chrysler sold 2.4 million cars worldwide in 2013, up 9 percent. According to Automotive News, 1.8 million of those vehicles were sold in the US, a 14-percent increase. The sales growth boosted Chrysler's US market share to 11.4 percent, up 0.2 percent.

Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll]

Alfa giveth and Alfa taketh away. With apologies to Job (he has gone through a lot, after all), that's how things are looking at the Italian automaker - whether it's the promise of new products or its impending return to the North American market. But it's especially true when it comes to new roadsters.
While Alfa Romeo is expected to unveil the 4C Spider at the Geneva Motor Show this week, reports are now suggesting that its other roadster project is being called into question. That project is a joint venture between Fiat and Mazda, which was set to produce a version of its next MX-5 Miata as an Alfa Romeo, and was even changing the design to accommodate Alfa's requirements.
Now it appears, however, that the whole project in doubt. The problem seems to stem from Sergio Marchionne's pronouncements that, as long as he's in charge, there won't be an Alfa Romeo built outside of Italy.