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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Toyota, Ford not interested in FCA merger

Sergio Marchionne will preach the benefits of mergers to anyone who'll listen, but his calls for industry consolidation may be falling on deaf ears. At least, that is, the ears of those who the Fiat Chrysler chief would most like to bend. Not only is General Motors uninterested, but according to The Detroit News, neither are Toyota or Ford. "It's something we would not be interested in," said Toyota's North American chief Jim Lentz, at the groundbreaking ceremony for the new Toyota Technical Center. "At 10 million (vehicles) we have enough scale right now to do what we need to do. There really would be no advantage for us." Toyota isn't the only one unenthused by the prospect of merging with Fiat Chrysler Automobiles. The Detroit News also reports that Ford, though it may yet to have been approached by Marchionne, wouldn't be interested either. "We're not a suitor for FCA," said Ford CFO Bob Shanks. "We don't see that type of opportunity as one that applies to us." With GM, Toyota, and Ford expressing disinterest in Marchionne's merger idea, the FCA chief will likely start looking elsewhere – or look for other ways to compel his primary candidate to reconsider. He may eventually find a partner – more likely in the Far East or within Europe – but it may not take the form of the major player Sergio has hoped for. News Source: The Detroit NewsImage Credit: Bill Pugliano/Getty Chrysler Fiat Ford Toyota Sergio Marchionne FCA merger fiat chrysler automobiles

Jay Leno gifts wounded warrior a Fiat 124 Spider Abarth

Comedian and car guy Jay Leno is making the talk show rounds ahead of the debut of the new season of Jay Leno's Garage. After revisiting his old digs at The Tonight Show on Monday, Leno arrived on the set of The Today Show Tuesday morning, and much as he did in 2014, one of America's wounded veterans was the big beneficiary. Stephanie Morris, a US Army specialist was stationed at Bagram Air Force Base in Afghanistan when two rocket-propelled grenades landed inside the base's perimeter, shattering her left femur and fracturing her right foot. What followed was three years at Walter Reed Army Medical Center, where Spc. Morris worked to keep her right leg, undergoing intensive physical therapy and three dozen failed surgeries before ultimately deciding on amputation following her participation in the Warrior Games last June. The amputation was on the Fourth of July. Leno, who's long been a supporter of American troops and an active USO participant, met with Spc. Morris, and took her for a spin in the new Fiat 124 Abarth Spider. And like Leno did in 2014 when he gave Corporal Ethan Laberge a Dodge Challenger Hellcat, Morris's visit with the comedian ended with the Abarth's keys in her hand. Watch the video above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.