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Officine Abarth Classiche dedicated to Scorpion heritage

It was only nine years ago that Fiat launched the Abarth brand as its dedicated performance division. But it didn't pull the name and logo out of thin air. Though it was essentially dormant for years, the Scorpion marque has a long history of tuning Italian pocket rockets for both road and race. And now it's launched a dedicated heritage division to manage its considerable history. Opening this week, the new Officine Abarth Classiche program will be responsible, among other things, for the restoration of vintage Abarth vehicles and the certification of their mechanical authenticity. Similar to the Ferrari Classiche department, private owners of classic Abarths will be able to send their pride and joy to the factory for service, maintenance, and restoration at the hands of factory technicians and with the benefit of the company's own archives. Work will be undertaken in a dedicated, thousand-square-foot workshop at the Mirafiori Abarth factory in Turin, and will of course include Abarth-tuned Fiats. But the program is also open to all the various Lancias, Alfa Romeos, Autobianchis, and Cisitalias fettled over the years by the Italian performance studio - to say nothing of the Zagato and Ghia prototypes. Beyond restoration, Officine Abarth Classiche will also organize special events for owners of vintage Abarth machinery, and undertake a comprehensive Abarth registry. It has also commissioned a book on the history of the marque, recreated company founder Carlo Abarth's office at the Mirafiori workshop, and even signed on Carlo's widow Anneliese Abarth to serve as a brand ambassador. It's an ambitious undertaking, and you can read about it in full – along with some history of the name – in the full press release below. Related Video: 18 November 2015 The Great Abarth Classiche Project - The great story of the performances and sporting grandeur of the Scorpion and the records it has broken is celebrated through the ambitious Abarth Classiche initiative.

If Tesla Model 3 is successful, Sergio Marchionne will copy it

Fiat Chrysler CEO Sergio Marchionne hasn't hidden his disdain for electric vehicles, but he would copy the Tesla Model 3 if it is successful, according to Automotive News Europe. If Elon Musk "can show me that the car will be profitable at that price, I will copy the formula, add the Italian design flair and get it to the market within 12 months," Marchionne told Automotive News Europe during FCA's annual meeting in Amsterdam. In terms of pre-orders, the Model 3 is a success. Musk tweeted on April 7 that the company had over 325,000 reservations for the sedan, which he estimated were worth around $14 billion. The car will start at $35,000 before incentives. Marchionne, however, isn't optimistic Tesla can actually make the electric sedan work financially. "I'm am not surprised by the high number of reservations but you have then to build and deliver them and also be profitable," he told ANE. The FCA boss is a noted skeptic of EVs. In 2012, he said that the company only built the 500e because of California's zero-emissions vehicle mandate and to give engineers experience with the technology. He doubled-down in 2014 when he claimed FCA lost $14,000 on each 500e and said he would rather people didn't buy them. More recently, he infamously said "you'd have to shoot me first," before he'd allow a fully electric Ferrari. Related Video:

Fiat to reveal new 500 on July 4

Fiat has announced that it will reveal a new 500 on July 4 – now just a few weeks away - and just one day after we saw spy shots of the prototypes undergoing testing. The date is not only significant for the American side of the Fiat Chrysler Automobiles group, but for the Italian one as well. In 1957, Fiat rolled out the original Cinquecento in Turin on July 4. Of course a lot has happened since then, and several generations of the 500 have followed. The current model was introduced in 2007, and has since reached over 100 markets around the world with over 1.5 million sold. Since the introduction of the current 500 hatchback, Fiat has rolled out the 500C with an opening roof panel, the 500L for hauling families, and the 500X crossover – to say nothing of the Abarth performance models. As the 500L and 500X aren't directly related to the hatchback, however, they'll likely carry over in their current form after the three-door model is replaced next month. Fiat will be introducing the New 500 on 4 July The countdown to 4 July, the birthday of the iconic 500, has started. It is an important anniversary and this year there will be a great surprise for the millions of fans all over the world who drive it, want it or just admire it. The New 500 is coming and it will be revealed precisely on 4 July, during an unforgettable event. Born in Turin on 4 July 1957, the 500 was revamped in 2007 and since then it has offered the public something new every year. Marketed in more than 100 countries in the world and with more than 1.5 million registered vehicles, the iconic Fiat never ceases to amaze and surprise people with its countless versions and interpretations. Turin, 10 June 2015 Related Video: