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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

We like the Fiat 500X despite the faults | Long-term Update

"Personality goes a long way," according to Jules Winnfield in Pulp Fiction. And while Samuel L. Jackson's character was talking about the merits of dogs over pigs, the same maxim applies to cars. Such is the case with our long-term 500X. It continues to charm us, despite the faults. Yes, this car has faults. One being the nine-speed transmission, which is a lot like a Where's Waldo book: it's sometimes fun, usually confusing, and ultimately takes too much time. And the center infotainment screen is slow to boot up. We also noticed some excessive noise from our winter tires, which isn't necessarily the fault of the 500X but, hey, this is the paragraph about gripes. But 500X related stories in the Autoblog office follows a consistent pattern: "This one thing, man it's bad, but I still like the car. Take X, for instance." And X has a lot of possible options: quick-warming heated front seats and steering wheel, the upright driving position, the general layout of the interior, and the bright saddle-leather seats in our tester. View 34 Photos And therein lies why we still like out Fiat. It's just kind of a happy car. It cover the basics well enough - spacious interior, versatile cargo interior, comfortable seats, and makes up for the rest with general good cheer. There are better cars than the 500X, but there are also better, more boring cars than the 500X. Picking between the two, we'd prefer the flawed Fiat to a boring alternative.

Porsche tops J.D. Power quality index as Korean brands soar

While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.