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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

332,000 Jeep, Fiat and Alfa Romeo models recalled over faulty seat belt buckle sensors

Stellantis has recalled 332,000 Alfa Romeo, Jeep, and Fiat vehicles in the United States due to faulty seat belt sensors. Included in the recall are certain 2017-2024 Alfa Romeo Giulia and 2018-2025 Stelvio models along with 2019-2023 Fiat 500X, Jeep Renegade, and 2024 Fiat 500E models. According to documents posted by the National Highway Traffic Safety Administration, "A disrupted connector on the buckle switch hall effect may affect the conduction on the connectors of the seat wiring and buckle which may cause the front seat air bag to not perform as expected during a crash." In more simple terms, the sensor that tells the vehicle's onboard computer if an occupant's seat belt is buckled may fail. If this happens, an airbag may not inflate in the event of a crash as intended. As of June 26, 2024, Stellantis says it has identified 578 field reports in North America potentially related to this issue. "The remedy will be to replace the connector by directly wiring the sensor to the harness with a solder tube," according to documentation provided by Stellantis. All repairs will be made free of charge.

Pentastar Power: A look inside the Detroit factory that pumps out FCA's potent V6

The Mack Avenue Engine Plant is one of Fiat Chrysler Automobiles' most historic and prolific factories. It pumped out 260,000 Pentastar V6 engines last year, providing power for everything from the Jeep Grand Cherokee to the Dodge Challenger. FCA and its predecessor, Chrysler, has owned the factory since 1953 and it briefly built the Dodge Viper in the 1990s. It's made engines since 1998 and began building the Pentastar in 2014. We got an inside look at the mighty Mack, helping to tear down a Pentastar engine and then a tour of the factory floor. This is what it's like. Plants/Manufacturing Chrysler Fiat Videos Original Video pentastar v6