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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat gives 2019 124 Spider the Urbana Edition treatment

Fiat is celebrating the arrival of spring and drop-top cruising season by offering the blacked-out Urbana Edition treatment on the 124 Spider for the 2019 model year. The move follows the Urbana Edition rebranding — it was formerly called Urbana Trekking — first shown earlier this year on the 500L. The package offers dark interior and exterior accents to the convertible roadster. It comes with Black Diamond 17-inch aluminum wheels fitted with performance tires, dual exhaust tips, black exterior accents and gloss-black finishes on the A-pillar bar bezel, seat-back pillar and side mirror caps. You also get front fog lamps. Inside, the package gets you matte gray accents, plus leather and microfiber on the seats and wrapping the instrument panel and instrument cluster hood. Fiat is offering the Urbana Edition package only on the Classica model of the 124 Spider for an extra $995, which brings the total cost to $27,680 including destination. It'll be on display next week at the New York International Auto Show. Fiat refreshed the 124 Spider for 2019 by adding features including a rear backup camera, a standard seven-inch Fiat Connect 7.0 touchscreen and offering custom center-stripe design options on the entry-level Classica. The 124 Spider is heavily based on the Mazda Miata and built in the same plant in Japan, but it uses its own 1.4-liter turbocharged inline-four engine. You can read Autoblog's drivers' notes on the roadster from 2017.

FCA reportedly joins the crowd skipping this year's Paris Motor Show

It's likely FCA vehicles will not be seen at the Paris Motor Show this year. Automotive News is reporting that Fiats, Alfa Romeos, Jeeps and Abarths will not be a part at the show, based on information circulating in the French media. There's a possibility that Maseratis will be displayed at a special section dedicated to upscale cars, but Maserati too will not have a show stand of its own. Ferrari will have a stand, but as it happens, the supercar maker has been a standalone brand since 2015. Skipping the Paris show follows FCA's decision not to take part in the Frankfurt show last year, and the two shows alternate as the biggest autumnal automotive show in Europe. Volkswagen will also not attend the event, and neither will Ford, Nissan or Infiniti. This has become a problem for car shows worldwide, including Detroit's North American International Auto Show. FCA has not released a formal statement about the matter, but a FCA spokesman, quoted by the French magazine L'Argus, reportedly said that the sales and publicity brought in by the show stand would not justify the costs of attending. The news mirrors Volvo's newly announced plan to not take part at the next Geneva Motor Show, but to arrange "bespoke activities" to introduce its cars instead. Related Video: