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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat takes Tipo name out of mothballs for new sedan

Fiat has announced that it is bringing the Tipo name back. The nameplate, which was last used two decades ago, is set to be applied this time to a new four-door sedan. It will be available across Europe, Africa, and the Middle East – but looks unlikely to be offered alongside the 500 family here in America. Unlike many European sedans in its class, the Tipo has been designed from the get-go with a three-box shape, rather than as a hatchback adapted to carry a trunk. The result, Fiat says, is a more harmonious form than some of its targeted competitors. It will be offered with a choice of four engines – two burning gasoline and two diesel – producing between 95 and 120 horsepower, driving through either an automatic or manual transmission. The design was previewed in concept form as the Aegea Project at the Istanbul Motor Show this past May. We knew at the time that it would likely adopt a different name for production, and now that name has been confirmed. It will not only be assembled in Turkey – where Fiat carries out much of its manufacturing – but also had the bulk of its development work carried out there as well. The last time the Tipo name was used was between 1988 and 1995 for a small, boxy hatchback designed by Ercole Spada. That Tipo was eventually succeeded by the Bravo and Brava, which were ultimately replaced by the Stilo – only to be replaced by another Bravo hatchback in 2007. And now, of course, it's a Tipo again – progress. Related Video: Great anticipation for Fiat's new Compact Sedan: TIPO is its name Expectation for the name of Fiat's new Compact Sedan was high and the wait is now over. A name steeped in history for the new three-box sedan which was revealed in May at the Istanbul Motor Show as the first chapter of the 'Fiat AEgea' Project. Sales of the car will start in Italy in December and be gradually extended to the other EMEA region countries. TIPO: this will be the name sported on the livery of the new Compact Sedan in all EMEA region countries except for Turkey, where the project name turned out to be so successful that it was decided to keep it for the car as well. The symbolic name has been used by Fiat since its earliest days and is now making a comeback on a global model designed to tackle the challenges of the future.

Marchionne says Fiat Chrysler can make 6 million cars per year

The combined Fiat Chrysler Automobiles will see its production capacity increase from a projected 4.6 million in 2014 to 6 million units once it completes its integration, according to statements made by FCA CEO Sergio Marchionne.
"With the initiatives we will announce in May, six million is accessible," Marchionne said during a Fiat shareholders' meeting in Turin, according to The Detroit News. Marchionne is aiming to complete the merger between the Turin, Italy-based Fiat and the Auburn Hills, MI-based Chrysler by the end of this year.
Increasing production by 1.4 million units is no small order, particularly when combined Fiat and Chrysler sales have increased only modestly in the past few years - only 4.4 million units were sold in 2013, and while 4.6 million is projected for 2014, 4.5 million is also a distinct possibility. Six million units per year has been Marchionne's self-imposed goal for the combined automaker, according to The News, claiming that FCA would need to crest that point to achieve profitability.