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Fiat to reveal new 500 on July 4

Fiat has announced that it will reveal a new 500 on July 4 – now just a few weeks away - and just one day after we saw spy shots of the prototypes undergoing testing. The date is not only significant for the American side of the Fiat Chrysler Automobiles group, but for the Italian one as well. In 1957, Fiat rolled out the original Cinquecento in Turin on July 4. Of course a lot has happened since then, and several generations of the 500 have followed. The current model was introduced in 2007, and has since reached over 100 markets around the world with over 1.5 million sold. Since the introduction of the current 500 hatchback, Fiat has rolled out the 500C with an opening roof panel, the 500L for hauling families, and the 500X crossover – to say nothing of the Abarth performance models. As the 500L and 500X aren't directly related to the hatchback, however, they'll likely carry over in their current form after the three-door model is replaced next month. Fiat will be introducing the New 500 on 4 July The countdown to 4 July, the birthday of the iconic 500, has started. It is an important anniversary and this year there will be a great surprise for the millions of fans all over the world who drive it, want it or just admire it. The New 500 is coming and it will be revealed precisely on 4 July, during an unforgettable event. Born in Turin on 4 July 1957, the 500 was revamped in 2007 and since then it has offered the public something new every year. Marketed in more than 100 countries in the world and with more than 1.5 million registered vehicles, the iconic Fiat never ceases to amaze and surprise people with its countless versions and interpretations. Turin, 10 June 2015 Related Video:

Dongfeng and PSA extend Chinese joint venture

BEIJING/PARIS — China's Dongfeng and Peugeot maker PSA are extending their business cooperation, despite the Chinese company reducing its stake in PSA to help smooth the French carmaker's merger with Fiat Chrysler Automobiles (FCA). Dongfeng said on Thursday it had agreed with PSA to extend the duration of their joint venture Dongfeng Peugeot Citroen Automobiles (DPCA). Under the deal, the venture could get the rights to PSA's new brands in China and will benefit from new technologies and intellectual properties, the Chinese company said. PSA was not immediately available for comment. The announcement comes a day after the companies said Dongfeng would reduce its 12.2% stake in PSA by selling 30.7 million shares to the French company. Analysts said the move could smooth U.S. regulatory approval for PSA's roughly $50 billion (GBP38.97 billion) merger with Italian-American carmaker FCA. The sale of Dongfeng's shares in PSA, worth around 680 million euros ($757 million), will leave the Chinese group holding around 4.5% of the merged PSA-FCA, which is set to become the world's fourth-biggest carmaker by sales volumes. "As the cooperation between Dongfeng and PSA deepens, we expect the joint venture to continue making good progress in China," a Dongfeng representative said. On a conference call, Dongfeng said DPCA would have exclusive rights to PSA's Opel cars should the partners agree to bring the brand to China, and enjoy lower prices on car parts imported from PSA. Earlier this year, a document seen by Reuters showed Dongfeng and PSA plan to cut jobs at Wuhan-based DPCA and reduce its number of car plants to try to make the venture more profitable. Chrysler Dodge Fiat Jeep RAM Citroen Peugeot China FCA PSA Dongfeng

Fiat 500 commercial expanded into 'Sexy People' music video

The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
The tune features Pit Bull and the clip is like a hip-hop video meets The Little Mermaid. Well, until Charlie Sheen shows up. That's when it starts Winning, and you can enjoy it all in the video below, along with the original ad from Fiat.