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Stellantis will give its brands 10 years to prove they deserve to live
Thu, May 13 2021Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall
2015 Fiat 500L Living [w/video]
Tue, 13 Aug 2013Turning The World's Largest Fiat Into A Larger Three-Row MPV
We've explored every offering of the Fiat 500 family meant for the United States, plus all of the Abarth variations. But the 500 now also comes super-sized; we recently attended a drive of the larger 2014 Fiat 500L people-mover and its Trekking edition, and found them both to be generally enjoyable. We Americans, however, are suckers for anything that comes in an even bigger size than Large, so witness this Fiat 500L Living, which will be landing on our shores sometime in late 2014.
The essential benefit here is that this 500L is bigger (i.e. longer) by 8.3 inches, thereby adding cargo space and, to our eyes, filling out the natural profile of the slightly scrunched design of the standard 500L. You can maximize your 500L Living cargo space to 59.7 cubic feet by knocking down all the seats, or you can opt for the "+2" seating arrangement that sacrifices 3.5 cubic feet of volume for a tantalizing third row of chairs that seems to turn some consumers into dogs of Pavlov, no matter the degree of usefulness of said added row.
Fiat ups Chrysler stake by 3.3%, inches closer to full control
Mon, 08 Jul 2013Fiat is one step closer to completing a merger with Chrysler after exercising an option to acquire an additional 3.3 percent of the Auburn Hills-based automaker today. Automotive News reports that Fiat now controls 68.49-percent of Chrysler, which is up almost 10 percent since we last heard news of this deal back in February when Fiat talking to various banks to raise more capital in order to complete the acquisition.
The article says that Fiat is still able to increase its stake in Chrysler up to 75 percent over the next 12 months, but it sounds like CEO Sergio Marchinonne would rather purchase the remaining shares from VEBA - the retiree benefits trust - sooner rather than later. Unfortunately, the two sides still seem far from an agreement on a fair price for the rest of Chrysler, as Fiat has them valued at $4.2 billion compared to the $10.3 billion estimate from the unions that currently own the remaining stake in Chrysler.