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Swatch unleashes fleet of Fiats to sell MoonSwatches across the U.S.

The Omega Speedmaster is one of the most sought-after and iconic watches ever made, so it was no surprise when parent company Swatch got in on the action with a series of unique, entry-level quartz “MoonSwatch” collaboration watches. Buying the hot-selling bio-ceramic watches has been a chore, as Swatch only offers them in its limited number of stores. To help meet demand and promote the watches, the company is releasing a fleet of Fiat Cinquecentos to select locations where theyÂ’ll sell the timepieces on the streets. The MoonSwatch retails for $260, but their limited release pushed online resale “values” over $1,000 in some cases. The planet-themed watches arenÂ’t limited, but Swatch refuses to sell them online. The Fiat fleet will feature the same themes and visit cities around the country starting October 22. Swatch's “Mission to Mars” car will start its journey in Miami and hit other cities around Florida, while the “Mission to the Sun” Fiat will tour major metro areas in California. The blue “Mission to Neptune” car will visit locations in the Midwest. Though the tour began in July, the American portion doesnÂ’t start until this weekend. In all, eleven vehicles will travel the globe selling the watch. Swatch hasnÂ’t given out a set schedule and doesnÂ’t plan to, only saying that the cars will cover three regions in the United States. If you live in one of the regions listed, your best bet to snag a MoonSwatch is to keep your eyes peeled. Swatch also hasnÂ’t detailed which watch models each car will offer, so finding one doesnÂ’t guarantee youÂ’ll get the planet/color you want. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Weird Car News Fiat watch

FCA to pay buyers $1,700 to swap out of scandal-mired VWs

FCA is trying to gain some sales from arch-rival VW in the competitive European market by offering potential buyers in Italy up to $1,700 to swap into an FCA group car. While the promotion isn't specifically targeted at TDI owners affected by the emissions scandal, it is clearly intended to turn dissatisfaction with VW's defeat device cheat into additional sales, Bloomberg reports. The 500-1,500 euro incentive (roughly $560-1,700, depending on vehicle) stacks on top of any other rebates or deals applicable, and applies if a buyer brings in any of Volkswagen Group's cars – including Audi, Skoda, and SEAT, among (many) others. As Bloomberg notes, it's normal for automakers to offer "conquest" deals – giving a buyer cash for trading in a competitor's vehicle. Those deals aren't usually limited to one company's products, however; FCA's program looks specifically to take advantage of VW's legal and public relations nightmare. FCA isn't the only automaker trying this trick in Italy. Automotive News Europe also reported that Ford is offering approximately $840 in incentives across its entire range to owners of VW vehicles seeking to trade in for a Ford. No word of yet as to whether these incentives will spread beyond Italy or to other automakers.Related Video:

Chrysler-Fiat quality chief out after another poor Consumer Reports showing

Fiat Chrysler has announced a management change following the company's woeful performance in the latest Consumer Reports Annual Auto Reliability Survey. Of the 28 brands surveyed, FCA's marques occupied the five the seven lowest scores, while Dodge, Ram, Jeep and Fiat were the four lowest scorers.
Doug Betts, FCA's 51-year-old head of quality "left the company to pursue other interests," which, considering the aforementioned paragraph, means he was sacked. According to Automotive News, Betts joined Chrysler in 2007, defecting from Nissan, and, insiders report, had a somewhat tumultuous relationship with new boss Sergio Marchionne.
His replacement is the newly promoted Matthew Lidane (shown at inset), who was formerly VP of systems and components. Lidane has been at Chrysler since 1987 and was previously chief engineer of the Jeep product team as well as the vehicle line boss for the compact US wide platform which (ironically) underpins two of FCA's lowest scoring vehicles, the Dodge Dart and Jeep Cherokee.