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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Junkyard Gem: 1978 Fiat 124 Sport Spider

Before the Fiat 124 Spider was a Mazda, it was the 124 Sport Spider, the two-seat convertible version of the huge-selling (in Europe) 124 sedan. Sold in the United States from the 1968 through 1985 model years (with the final few years sporting Pininfarina badges, courtesy of Malcolm Bricklin), these fan and affordable cars were once everywhere on our roads and owners have tried to hang onto them even after they break down. As a result, I see about as many 124 Sport Spiders in junkyards these days as I did 40 years ago, when you could still buy them new. Here's a little red devil of a '78 Sport Spider, found in a San Francisco Bay Area car graveyard a few years back. This car's main sales rival in the United States was the similarly fun and affordable MGB, and I still find plenty of those in the boneyards to this day. The MGB was sturdier but a bit more primitive than the Sport Spider, and both suffered from maddeningly unpredictable electrical systems. The price tag on this car was $6,495, or about $30,780 in 2022 dollars. The 1978 MGB cost $5,649 ($26,770 now) that year. If you wanted the much quicker Alfa Romeo Spider in 1978, you had to shell out $9,195 ($43,570 today). While the MGB's antiquated pushrod straight-four made just 62.5 horsepower in 1978 (yes, British Leyland claimed that half-horse), the '78 Sport Spider put out 86 horsepower from its DOHC engine. The curb weight of the Spider was lower, too (2,180 pounds versus the Brit's 2,338 pounds). This one has a much-faded 1990 San Francisco residential parking permit, for Zone C. That's the upscale Nob Hill neighborhood, where this car must have seemed a little too much on the proletariat side. These cars tend to spend decades sitting in a driveway or yard, awaiting repairs that may never come. Eventually, reality comes calling and they take that final tow-truck ride to a place like this. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Motorcars in the great European tradition.

Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.