2015 Fiat 500 Pop Hatchback on 2040-cars

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Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.

Zender Abarth 500 Corsa Stradale Concept has our attention at last

While this writer knows Zender as the maker of (mostly) fine body kits for German marques such as Volkswagen, BMW and Mercedes-Benz, the company has also been known to make kits for Italian autos. Its latest product, for example, has been applied to the Fiat 500 Abarth, resulting in what it calls the Abarth 500 Corsa Stradale Concept. We're not quite sure how we managed to miss it at the Frankfurt Motor Show, with its bulging fender flares, new front and rear fascias and side skirts, exhaust pipes poking from the bumper/diffuser, 18-inch alloy wheels and huge rear spoiler - but better late than never.
Not only does the kit lend the little Fiat a more aggressive stance, the body pieces also are made of lightweight carbon fiber, which is fitting for a car wearing the Corsa Stradale name (which roughly translates to "Road Race"). Also fitting is the 76-horsepower bump to 236 hp from the 1.4-liter four-cylinder engine. That substantial power increase comes courtesy of a larger turbocharger, modified pistons and camshafts, revised fuel injection with a bigger fuel pressure regulator, upgraded engine management and a stainless-steel exhaust system. So equipped, Zender claims the Corsa Stradale Concept does 0-62 miles per hour in 6.5 seconds, a 0.7-second improvement over the stock Abarth, and 0-124 mph in 24.7 seconds. It continues past the stock Abarth's 130-mph top speed and is claimed to top out at 144 mph.
A reworked height-adjustable coilover suspension helps keep body motions in check, and Zender has also upgraded the interior slightly, with custom sport seats in two-tone leather and stainless-steel pedals and door-sill garnishes.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."