2014 Fiat 500l Trekking on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

2016 Fiat 124 Spider to debut this year

Those enthused by the prospect of a nimble little convertible but not enamored with the styling of the latest Mazda MX-5 Miata (shown above) have been eagerly awaiting the arrival of the Fiat version. And now we know it's going to break cover later this year. According to Edmunds, which spoke with the Fiat brand's North American chief, Jason Stoicevich, the Fiat 124 Spider will debut later this year either at the Frankfurt Motor Show in September or the LA Auto Show in December. It is expected to begin reaching dealers in 2016. Fiat has yet to confirm whether it'll offer the 124 in North America, but the chances are looking good. "There is a ton of heritage behind that," Stoicevich told Edmunds. "I think that just kind of puts the bow on the showroom for us and fills it out completely." The roadster would bolster a Fiat US lineup that's made up of versions of the 500: the original hatchback, open-roof 500C, electric-powered 500e, and 500L and 500X crossovers. Fiat offers other models overseas, but is said to be preparing a change in direction even in Europe, aligning its portfolio in two pillars built around the 500 and the Panda. Though the 124 will be based on the MX-5's platform and be built alongside it in Japan, the Italian brand will give the convertible its own bodywork and styling. The Italian version of the MX-5 was originally earmarked to wear an Alfa Romeo badge, but Fiat brass decided that Alfas needed to be developed in-house and built in Italy. The decision was then made to give the Fiat brand the convertible instead, though details on what form it will take and what engines will be offered remain a mystery. Related Video: Featured Gallery 2016 Mazda MX-5 Miata Club View 30 Photos News Source: EdmundsImage Credit: Mazda LA Auto Show Frankfurt Motor Show Fiat Convertible 2015 LA Auto Show fiat 124 spider fiat 124

Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.