2014 Fiat 500l Trekking on 2040-cars

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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Jeep first American carmaker to return to Tokyo show

Despite foreign-brand car sales in Japan declining six percent in the first four months of this year, Jeep sales are up 21 percent in the same period. That could explain why Jeep will be the first the US manufacturer to return to the Tokyo Motor Show after eight years away. Ford, General Motors, and Chrysler walked away during the global crisis that struck after the 2007 show. Jeep will be part of an eight-vehicle, four-brand showcase overseen by Fiat Chrysler Automobiles Japan, the local subsidiary. For the moment, it is the only US brand to sign up - neither Ford, GM, or even Chrysler are committed to attend. Stablemates Fiat, Alfa Romeo, and Abarth will be there, along with 13 other foreign makes, answering the "Technology & Fantasy" theme for this year's event. In total, organizers announced 15 brands from 14 Japanese manufacturers, and 27 brands from 17 foreign carmakers. The show opens to the public from Oct. 30 to Nov. 8. Related Video:

Road Race Motorsports rolls out Fiat 500 M1 Turbo Tallini Competizione

We've seen some pretty radical modifications based on the Fiat 500 - from the Abarth 695 Biposto to that ridiculous idea to put a Ferrari engine in the back of a Cinquecento - but we never seem to get tired of it. On that note, we bring you the Fiat 500 M1 Turbo Tallini Competizione.
Built by Road Race Motorsports, the M1 takes a tarmac-rally approach and features an extensive list of modifications. For starters, the engine has been retuned to produce 250 horsepower and 250 pound-feet of torque, helping to knock a second off the 0-60 time (7.2 seconds from the factory). Upgraded brakes net a 20-percent improvement in stopping distance, and Road Race has put a special emphasis on high-speed stability and cornering performance.
Other modifications include a limited-slip differential, carbon-kevlar clutch and a reworked suspension with Bilstein shocks, stiffer bushings and upgraded sway bar, with 16-inch wheels wearing Toyo Proxes rubber. In addition to a full carbon-fiber widebody kit that helps cut 120 pounds off the curb weight, Road Race has given the M1 a new front air dam, side skirts, hood vents, brake ducts and rear spoiler. The interior has similarly been upgraded with racing buckets, five-point harnesses and a roll cage.