2014 Fiat 500l Trekking on 2040-cars

Auto blog

2014 Fiat 500L now comes with a complimentary Italian family

Fiat's marketing machine has invaded Funny or Die, and the resulting web commercial is both entertaining and weird. Watch one couple buy the "most stylish" and "roomiest" car they've ever had, thinking they'd be able to transport golf bags and art supplies (and 32 basketballs?) only to have the roomy-for-a-Cinquecento back seat filled with a complimentary Italian family. In real life, we can't see this being a good thing; not only do they take up space, but their added weight most certainly would hurt gas mileage and performance.
But in commercial land, it comes off as funny, and Fiat does prove that the 2014 500L is roomy enough for five people (including the driver), if not golf bags, art supplies and 32 basketballs. Scroll down to watch amusing Internet short below.

Stormtrooper-painted Fiat 500 brings Star Wars to LA Auto Show

Some of you might have heard that Star Wars: The Force Awakens is opening on Dec. 8. FCA US is one of the brand sponsors paired up with Lucasfilm on the cinematic Third Coming, so it's been rolling out themed products to get ready. At this week's LA Auto Show it showed off a Fiat 500e draped in the same lack-of-colors as customized by Garage Italia, the artistic tuner headed by Fiat scion Lapo Elkann that recently brought us the Alfa 4C La Furiosa. The 500e is ready for the First Order Legion - it might save them all that marching - with a black-and-white wrap that mimics the helmet across the windshield and hood, and puts Stormtrooper graphics on the wheel centers. The theme continues inside with custom leather and Alcantara seating, graphics painted in lacquer, and a Stormtrooper looking back at you from the steering wheel. Previously, FCA dressed up Dodge Chargers up like Stormtroopers and put them into Uber service in New York. The FIAT Brand Displays Custom Painted Fiat 500e "Star Wars: The Force Awakens" Stormtrooper and Diane Von Furstenberg Custom-wrapped Fiat 500X at 2015 Los Angeles Auto Show November 19, 2015 , Auburn Hills, Mich. - The FIAT brand will have two special custom-designed vehicles on display at the 2015 Los Angeles Auto Show. As part of the FCA US LLC support of "Star Wars: The Force Awakens," opening December 18, the FIAT brand will display a custom-painted Fiat 500e stormtrooper. Lucasfilm recently announced that it is collaborating with FCA US, in addition to six other global brands, for the launch of an expansive, historic promotional campaign in support of "Star Wars: The Force Awakens." The exterior livery of the Fiat 500e stormtrooper is inspired by the armor of the First Order Legion, with a two-tone black and white custom painting of the car body. The windshield and the side windows are wrapped to bring out the immediately recognizable visor and helmet of the First Order stormtrooper. Inside, everything is in black and white, too, with total custom front and rear seats upholstered in leather and Alcantara®. The dashboard is painted in white and it is enriched by the "Star Wars" logo on it. All the details are painted in white/black lacquer, and a First Order insignia can be found on the two-tone leather-wrapped steering wheel.

Share price falls on skepticism of Chrysler-Fiat five-year plan

Following this week's Fiat Chrysler extravaganza, where the Italian-American manufacturer announced its plans for the next five years, the Autoblog staff was cautiously optimistic of the company's future. Investors? Not so much.
Fiat saw its shares tumble 12 percent in Wednesday's trading, falling from 8.67 euros ($12.06 at today's rates) to 7.44 euros ($10.35) as of this writing, with blame partly going to the Italian half of the FCA marriage, which recorded a pretty significant drop in profits during the first quarter of this year.
The plan, which will cost around $77 billion over the next several years, is facing criticism from investors thanks in part to a 1.4-percent drop in Fiat's first-quarter profits, to 622 million euros ($862 million). That figure is also short of Bloomberg analysts' projections, which predicted $1.18 billion in profits before taxes, interest and one-time items.