2014 Fiat 500l Trekking on 2040-cars

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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat's Centoventi Concept previews an electric Panda city car

The Fiat Panda is about to be born again. Fiat has presented the Centoventi EV concept at the Geneva Motor Show, and it bears the look of a future Panda redesign. Going with "ABC," as Fiat says, "Affordable but Cool," the Centoventi stands for Fiat's 120th anniversary. It kicks Fiat's long-awaited EV transformation into motion, building on the time-honored basic mobility aesthetics that have served Fiat so well in earlier years. The design of the Centoventi is similar to the utilitarian, super-basic look that the 1980 Panda rode on when it was revealed, blending that into the small five-door hatchback dimensions of more recent Pandas. There are numerous styling cues dating back to the original "141" Panda — the enormous, unpainted, city-suitable boxed arches are covered in a similar subtle ribbing as the 1980 Panda's lower body. The bumper lights are squares similar to the Panda's headlights, and the Italian flag stripe on the front is offset just like the grille on the Panda. The dashboard is another throwback to 1980: the classic, super-simple Panda instrument cluster has been rethought for 2020 with full digitalization and smartphone connectivity, but it still retains the same shape. And there are open-roof options, just like with the classic Panda. The Centoventi has suicide doors with no B pillar. We would expect the eventual production version to do away with this for crashworthiness reasons, but in the interests of showing off the modular, sneaker-like interior, it probably serves the concept well. Only Fiat can compare the car's interior to a Crocs shoe and successfully pull it off. And the customizable sneaker attitude encompasses the entire car: The idea is that the car is just a "blank canvas," produced in just one version and color, and the customer can choose the colors and style of the roof, the bumpers, the hubcaps and additional wraps, fitted by the dealer. The roof options comprise a polycarbonate top, an opening canvas one, a roof with an integrated cargo box or one with a solar panel setup generating power to cool the car's cabin. The battery packs continue with the modular theme. The basic battery of the EV is good for 62 miles, but those can be multiplied, with a servicing garage adding more batteries for a maximum range of 310 miles. One add-on battery fits under a seat, and it can be charged at home, in the style of an electric bike.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."