2014 Fiat 500l Trekking on 2040-cars

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Fiat: Ready For Action

Leave it to Fiat to employ a certain little blue pill in its 2015 Super Bowl advertising. The company employed a Viagra-like medication to highlight its all-new 500X soft-roader, a larger, all-wheel-drive variant of the cute-as-a-button 500 hatchback. It's not until the end of the ad that you realize just what the advertisement is for, but once you get to the car, you're sure to get a chuckle.

2014 Fiat 500L now comes with a complimentary Italian family

Fiat's marketing machine has invaded Funny or Die, and the resulting web commercial is both entertaining and weird. Watch one couple buy the "most stylish" and "roomiest" car they've ever had, thinking they'd be able to transport golf bags and art supplies (and 32 basketballs?) only to have the roomy-for-a-Cinquecento back seat filled with a complimentary Italian family. In real life, we can't see this being a good thing; not only do they take up space, but their added weight most certainly would hurt gas mileage and performance.
But in commercial land, it comes off as funny, and Fiat does prove that the 2014 500L is roomy enough for five people (including the driver), if not golf bags, art supplies and 32 basketballs. Scroll down to watch amusing Internet short below.

Fiat Chrysler CEO says final merger talks with Peugeot going well

BRUSSELS — Fiat Chrysler's chief executive Michael Manley said on Wednesday that merger talks with Peugeot owner PSA  to create the world's No. 4 carmaker are progressing well and he hopes to have a deal within 12-14 months. Speaking to Reuters on the sidelines of an industry meeting, he said he doesn't expect any major obstacles that could delay a final agreement. "Talks are progressing really well," Manley said about negotiations with the French carmaker ahead of a briefing by the European automotive association (ACEA), of which he is president. His comments come a month after the two carmakers agreed to a binding deal worth about $50 billion to combine forces in response to a slowdown in global demand and mounting costs of making cleaner vehicles amid tighter emissions regulations. Manley's timeline for completing the deal by early 2021 is in line with a forecast made by the companies in December. Fiat and Peugeot are now getting into the details of how the merger will work, including choosing which vehicle platforms — the technological underpinnings of a vehicle — will fit which products in a combined company. Because customers in different locations still prefer vastly different cars, there is room for multiple platforms in a combined group, Manley said. "That global platform is an elusive beast," he added. "This concept of a massive global platform in my mind is almost a myth, but that doesnÂ’t mean to say weÂ’re not going to recruit significant volume." Related Video: