2014 Fiat 500l Pop on 2040-cars

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Iveco spotted testing jacked-up Daily 4x4 in the snow

The Italians go up against the Mercedes Sprinter with the Fiat Ducato, better known around these parts as the Ram ProMaster. But that's not the only full-size van associated with the burgeoning Fiat empire. So too is the Iveco Daily, and here we're looking at the latest version. Spied undergoing cold-weather testing in the snow, this version of the Daily is a chassis cab with a cargo bed, a jacked-up suspension and four-wheel drive. The chassis cab is just one of a number of configurations available for the Iveco Daily, which is perhaps more commonly seen on roads across Europe and around the world as a cargo van or mini-bus. But the 4x4 looks new to our eyes. Now if you're scratching your head and wondering what Iveco is and where it stands in the growing Fiat Chrysler Automobiles empire, the short of it is that it doesn't. Not quite, anyway. Once part of the Fiat Group, it's now part of CNH Industrial – otherwise known as Case New Holland – whose largest shareholder is the same Agnelli-owned Exor holding company that controls the largest share of FCA. That doesn't mean that the Daily, in this form or any other, will make the jump to the North American market any time soon – as an Iveco, a Ram or under any other brand – but as far as professional-grade machinery goes, this piece of forbidden fruit is looking pretty cool. Featured Gallery Iveco Daily 4x4: Spy Shots Image Credit: CarPix Spy Photos Fiat Automakers Truck Commercial Vehicles Off-Road Vehicles iveco iveco daily

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

PSA shares rise following FCA's breakup with Renault

Shares in Groupe PSA, parent company of automakers Peugeot, Citroen and the DS brand, rose on Thursday as analysts considered the possibility that Fiat Chrysler could turn back to PSA after withdrawing its $35 billion merger offer for Renault. "Both parties have acknowledged the need for scale or [mergers and acquisitions] and may pursue other opportunities. If Nissan was an obstacle (to an FCA-Renault deal) PSA-FCA discussions could resume," wrote brokerage Jefferies. Back in March at the Geneva Motor Show, rumors started swirling that PSA was interested in a potential merger with FCA. Mike Manley, who took over at the helm of Fiat Chrysler following the death of Sergio Marchionne, had indicated a willingness to look into potential partnership options. Of course, that was all before FCA proposed a merger with Renault — with that deal now off the table, attention naturally turns back to PSA, which is also based in France. "We expect both shares to react negatively but see FCA having wider strategic options and Renault shares more downside risk near-term," said Jefferies. According to Reuters, PSA shares were up 1.5% at the time this was published, making it the top-performing stock on France's benchmark CAC-40 Index. Renault saw its shares slump 7%. Shares for FCA fell 3% in early trading on the Milan Stock Exchange. Considering that FCA said in its statement confirming the withdraw of its merger offer with Renault that "political conditions in France do not currently exist for such a combination to proceed successfully," we have to wonder how keen the company is to begin negotiations with another French automaker like PSA. Those thoughts were similarly voiced by Bernstein Research analyst Max Warburton, who said (via Forbes), "Expect PSA to rise on unrealistic hopes it may be FCA's next date." Earnings/Financials Chrysler Fiat Mitsubishi Nissan Citroen Peugeot Renault FCA renault-nissan