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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Fiat turns to Funny or Die with new Italian-centric video spots

The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
Scroll down to watch all five current videos. They're only a few minutes long and should at least provide a good chuckle. You can also read Fiat's press release about the stunt, below.

Fiat takes the 500 into Mercedes territory with La Prima limited-edition

Fiat is celebrating the launch of the third-generation 500 by releasing an array of limited-edition models that move the electric city car upmarket. The latest installment in the series is a variant named La Prima (which means "the first" in Italian) based on the hatchback version and priced well into Mercedes-Benz territory. The first limited-edition 500 introduced in March 2020, when the car made its debut, is sold out. The second chapter in the story is similar to the first but it's offered exclusively as a hardtop. Hard doesn't mean metal, though, and it comes equipped with a panoramic sunroof. The list of standard equipment also includes 17-inch alloy wheels, full LED headlights, and edition-specific emblems below the rear windows. Buyers can choose one of three paint colors named Ocean Green, Mineral Grey, and Celestial Blue, respectively. Inside, Fiat added a seven-inch digital instrument cluster, a horizontal 10.25-inch touchscreen that displays its fifth-generation Uconnect software, plus cow-less upholstery on the seats and on the dashboard. The stitching on the middle section of the seats spells out Fiat, which is a nifty touch that adds a bit of flair to the cabin.  There are no powertrain modifications, meaning the La Prima gets a 42-kilowatt-hour lithium-ion battery pack that spins a 118-horsepower electric motor. Its maximum driving range checks in at 199 miles, though Fiat obtained that figure by putting the 500 through the optimistic WLTP testing cycle. Hitting 60 mph from a stop takes nine seconds, a respectable time for its segment, and it stops accelerating when it reaches 93 mph. It can fast-charge at up to 85 kilowatts, which is more Abarth 500-quick than Porsche 911 GT2 RS-fast. However, because the battery pack is small, it takes five minutes to zap it with up to 31 miles of driving range. Achieving early adopter status by being one of the first motorists to be seen behind the wheel of the new 500 is costly. Fiat priced the La Prima hatchback at ˆ34,900, which represents nearly $40,000 at the current conversion rate. That figure generously includes a home charger and it excludes available incentives that vary from market to market, but it catapults this once-humble city car into Mercedes-Benz's domain.