2014 Fiat 500c Abarth on 2040-cars

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2016 Fiat 500X Long-Term Wrap Up | Exceeds expectations

Compact crossovers are on the rise. Most shoppers are young and the competition reflects that. Everything, from our long-term 2016 Fiat 500X to the new Toyota C-HR or the upcoming Hyundai Kona, sells just as much on style as it does on substance. Our time with the 500X shows Fiat's entry into the segment has plenty of both. It's not as compromised as something like the Nissan Juke and not as sterile as the Honda HR-V. It proved to be a solid if occasionally troublesome vehicle. What were those troubles? A few wiring issues within the steering column sent car alarms blazing in the middle of the night. The same issue turned on the wipers when using the turn signal. The issues were fixed after a couple trips to the dealer. So yes, the local Fiat dealer did indeed have to fix it again. We did not confirm if the mechanic was named Tony. Still, it was charming and exceeded most of the Autoblog staff's expectations. Based on previous experiences with Fiats, we weren't sure how the 500X would fare over a year. Not all of our long-term cars leave a lasting impression, but we were sure sorry to see this one leave. Editor-in-Chief Greg Migliore - I always enjoy a night or weekend in the 500X. In fact, it was one of my go-to sign-outs. It's functional. It looks cool inside and out, and it's easy to drive. I dig the small hatchback/crossover vibe. There's room in the trunk for plenty of stuff and the back seat is reasonable for adults. This is the kind of vehicle that could turn Americans on to Fiat. It meets their needs and it's stylishly different. I like driving it. The transmission is a little weird with its shifts, but you get used to it. Sport mode makes the car a lot more responsive and it's a nice feature. The saddle brown interior looks great and held up well, and the exterior is cute with its peering headlights and subtle curves. I actually like driving this car, as opposed to our other recent long-termer, the HR-V, which was dull, slow and lacking in character. You chose the Fiat. You had to take the Honda. Executive Producer Adam Morath - I wanted to love this car, but it just wouldn't let me. First, the good: It's the best looking of the 500 lineup, offers nice utility in a stylish, compact package. The seats aren't going to offer tons of bolstering support, but they are wide and comfortable. Visibility and spacious cabin feel are also pluses. Finally, I love that you can get unique-looking materials to cover the seats.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.